Consumer behaviour : building marketing strategy. Hawkins, Del I.
By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: BookPublisher: Boston : McGraw Hill, 1997Edition: 7th ed.Description: 760 p. ; ill.ISBN: 0256218951.Subject(s): Consumer Behavior | Market Surveys | Consumer Behavior -- Case StudiesItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book | IUKL Library Open shelves | Purchase | HF5415.33 Haw (Browse shelf) | 1 | Available | ||
Book | IUKL Library Open shelves | Purchase | HF5415.33 Haw (Browse shelf) | 2 | Available |
Total holds: 0
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HF5415.32 Szm Understanding the consumer. | HF5415.32.S333 Consumer behavior. | HF5415.33 Han Consumer behavior : | HF5415.33 Haw Consumer behaviour : building marketing strategy. | HF5415.33 Haw Consumer behaviour : building marketing strategy. | HF5415.33 Haw Consumer behaviour : building marketing strategy. | HF5415.33 Haw Consumer behaviour : building marketing strategy. |
Includes index.
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