Strategic marketing management / Alexander Chernev foreword by Philip Kotler.
By: Chernev, Alexander.
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HF5415.13 Boy Marketing Management : A Strategic Decision-Making Approach. | HF5415.13 Boy Marketing Management : A Strategic Decision-Making Approach. | HF5415.13 Bra Marketing management : | HF5415.13 Che Strategic marketing management / | HF5415.13 Cho Supply chain management : | HF5415.13 Cho Supply chain management : | HF5415.13 Coh The marketing plan / |
Faculty of Engineering, Science & Technology (FEST)
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