Marketing Management.
By: Philip Kotler
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Contributor(s): Kevin Lane Keller.
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2012Edition: 14th ed.Description: 657 p. : ill. ; 29 cm.ISBN: 9780132102926.Subject(s): Marketing -- Management
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| HF5415.13 Kot Marketing management : An Asian Perspective. | HF5415.13 Kot Marketing management : An Asian Perspective. | HF5415.13 Kot Marketing Management. | HF5415.13 Kot Marketing Management. | HF5415.13 Kot Marketing management : An Asian Perspective. | HF5415.13 Kot Marketing management : An Asian Perspective. | HF5415.13 Kot Marketing management : An Asian Perspective. |
Includes bibliographical references and index.
Dept. of Business & Management Bachelor of Business Administration (Hons) in E-Commerce
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