Essential guide to marketing planning.
By: Marian Burk Wood's
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Material type: 
BookPublisher: Harlow : Financial Times Prentice Hall, 2010Edition: 2nd ed.Description: 303 p. : ill. ; 25 cm.ISBN: 9780273725763.Subject(s): Marketing -- Planning
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IUKL Library Open shelves | Purchase | HF5415.13 Woo (Browse shelf) | 2 | Available |
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| HF5415.13 Pet A preface to marketing management. | HF5415.13 Sax Marketing management. | HF5415.13 Str Strategic marketing management : | HF5415.13 Woo Essential guide to marketing planning. | HF5415.13 Woo Essential guide to marketing planning. | HF5415.13 Woo The marketing plan handbook | HF5415.13 Woo The marketing plan handbook / |
Includes index.
Dept. of Business & Management Bachelor of Business Administration (Hons) (Management)
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