Total integrated marketing : breaking the bounds of the function / James M. Hulbert.
By: Hulbert, James M
.
Contributor(s): Capon, Noel
| Piercy, Nigel
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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HF5415 Hof Marketing : best practices / | HF5415 Hof Marketing : best practices / | HF5415 Hoo Marketing strategy and competitive positioning / | HF5415 Hul Total integrated marketing : breaking the bounds of the function / | HF5415 Hul Sensory marketing / | HF5415 Int International encyclopedia of business and management / | HF5415 Int Internet Marketing : Building Advantage in a Networked economy. |
Includes index.
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