Managing services marketing : text and readings.
By: Bateson, John E. G
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Material type: 
BookPublisher: Fort Worth : Dryden Press, 1995Edition: 3rd. ed.Description: 680p., index. ; cm.ISBN: 0030986664.Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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IUKL Library Open shelves | Purchase | HD9980.5 Bat (Browse shelf) | 1 | Available |
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| HD9715 Myr Construction economics a new approach. | HD9715 Stu Marketing : | HD9930.5 Rui Managing : | HD9980.5 Bat Managing services marketing : | HD9980.5 But Quality Service Pure And Simple. | HD9980.5 Zah Service marketing. | HD9980.5 Zah Service marketing. |
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