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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli.

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BookPublisher: New York : Routledge, 2010Description: viii, 127 p. : ill. ; 23 cm.ISBN: 9780415873772.Subject(s): Strategic planning

List(s) this item appears in: 20150427 MQA MIS

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Item holds
Book	IUKL Library Open shelves	Purchase	HD30.28 Mar (Browse shelf)	1	Available

Total holds: 0

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Previous	HD30.28 Lin Scenario planning : the link between future and strategy /	HD30.28 Loy Shaping the future growth year 2000 and beyond /	HD30.28 Man Management dilemmas : When your strategy stalls : what will you do? /	HD30.28 Mar Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /	HD30.28 Mcn Tools and technicques for strategic management.	HD30.28 Mcn Sun Tzu and the art of business :	HD30.28 Min The Rise and fall of strategic planning.	Next

Includes bibliographical references (p. [113]-124) and index.

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