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Consumer behaviour : building marketing strategy. Hawkins, Del I.
by Hawkins, Del I | Best, Roger J | Coney, Kenneth A. Edition: 7th ed.Material type: Book Publisher: Boston : McGraw Hill, 1997Availability: Items available for loan: IUKL Library [Call number: HF5415.33 Haw] (1). Checked out (1).
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Microeconomics and behavior.
by Frank, Robert H | Glass, Amy Jocelyn. Edition: 4th.Material type: Book Publisher: Boston : Irwin, 1999Availability: Items available for loan: IUKL Library [Call number: HB171.5 Fra] (1).
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Consumer behaviour : implications for marketing strategy.
by Hawkins, Del | Neal, Cathy | Quester, Pascale. Material type: Book Publisher: Sydney : McGraw Hill, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Haw] (1).
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Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 6th ed.Material type: Book Publisher: New Jersey : Prentice Hall, 1997Availability: Items available for loan: IUKL Library [Call number: HF5415.32 SCH] (2).
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The laws of choice : predicting customer behavior. Eric Marder
by Marder, Eric. Material type: Book Publisher: New York : Free Press, ©1997Availability: Items available for loan: IUKL Library [Call number: HF5415.3 Mar] (1).
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Consumer behaviour.
by Mowen, John C. Material type: Book Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Mow] (1).
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Consumer behaviour and marketing strategy.
by Olson, Jerry C | Peter, J. Paul. Material type: Book Publisher: Boston : McGraw Hill, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.3 Ols] (1).
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Consumer behavior : An applied approach.
by Hanna, Nessim | Wozniak, Richard. Material type: Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.33 Han] (1).
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Consumer behaviour : building marketing strategy. Hawkins, Del I.
by Hawkins, Del I | Best, Roger J | Coney, Kenneth A. Edition: 8th ed.Material type: Book Publisher: Boston : Irwin, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.33 Haw] (2). Items available for reference: IUKL Library [Call number: HF5415.33 Haw] (1).
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Mengendali aduan pelanggan : mengubah cabaran kepada peluang / Jennifer Denham; penterjemah Mohd. Rizal Saidin.
by Denham, Jennifer | [Mohd. Rizal Saidin.]. Material type: Book Publisher: Kuala Lumpur : Prentice Hall, 2003Availability: Items available for loan: IUKL Library [Call number: HB31 Den] (1).
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Consumer behavior : building marketing strategy. Del I. Hawkins.
by Hawkins, Del I. Edition: 9th ed.Material type: Book Publisher: Singapore : Irwin, 2004Availability: Items available for reference: IUKL Library [Call number: HF5415.33 Haw] (1).
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Consumer behavior & marketing strategy.
by Peter, J.Paul. Edition: 7th ed.Material type: Book Publisher: Boston : McGraw Hill, 2005Availability: Items available for reference: IUKL Library [Call number: HF5415.3 Pet] (1).
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Consumer behavior.
by Schiffman, Leon G. Edition: 7th ed.Material type: Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Sch] (2).
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Consumer behavior - buying, having and being.
by Solomon, Michael R. Edition: 6th ed.Material type: Book Publisher: New Jersey : Prentice Hall, 2004Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Sol] (1).
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Ethics and manipulation in advertising [electronic resource] : answering a flawed indictment / Michael J. Phillips.
by Phillips, Michael J | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The active consumer [electronic resource] : novelty and surprise in consumer choice / edited by Marina Bianchi.
by Bianchi, Marina | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Get the word out [electronic resource] : Entrepreneur magazine's 98 marketing tips for promoting your business / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 98 marketing tips | Ninety eight marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.
by Wind, Yoram | Mahajan, Vijay | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Grow right [electronic resource] : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 102 marketing tips | One hundred two marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Global marketing and consumer decision making [electronic resource] / Kuldeep H. Jobanputra.
by Jobanputra, Kuldeep H | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Jaipur, India : Paradise Publishers, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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