IUKL Library

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Proven tactics in online advertising [electronic resource] : 13 case studies and practical advise.

by MarketingSherpa, Inc | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Selma, N.C. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing financial services online [electronic resource] : how banks & brokerages use the web to get more accounts.

by MarketingSherpa, Inc | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Channels of desire [electronic resource] : mass images and the shaping of American consciousness / Stuart Ewen and Elizabeth Ewen.

by Ewen, Stuart | Ewen, Elizabeth | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1992Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Bodily regimes [electronic resource] : Italian advertising under fascism / Karen Pinkus.

by Pinkus, Karen | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Minneapolis : University of Minnesota Press, c1995Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
OpenX Ad Server [electronic resource] : beginner's guide : build and maintain professional advertising solutions for your websites with OpenX Ad Server / Murat Yilmaz.

by Y�lmaz, Murat | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Birmingham, U.K. : Packt Pub., 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones.

by Jones, John Bush | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Waltham, Mass. : Hanover [N.H.] : Brandeis University Press ; Published by University Press of New England, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The scientific basis of tobacco product regulation [electronic resource] : second report of a WHO study group.

by World Health Organization | WHO Study Group on Tobacco Product Regulation | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Geneva : World Health Organization, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Consumer behaviour and advertising management [electronic resource] / Matin Khan.

by Khan, Matin A | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New Delhi : New Age International (P) Ltd., Publishers, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Internet resources and services for international marketing and advertising [electronic resource] : a global guide / James R. Coyle.

by Coyle, James R. (James Richard), 1965- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, CT : Oryx Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The religious dimensions of advertising [electronic resource] / Tricia Sheffield.

by Sheffield, Tricia | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Basingstoke : Palgrave Macmillan, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Clinging to mammy [electronic resource] : the faithful slave in twentieth-century America / Micki McElya.

by McElya, Micki, 1972- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Cambridge, Mass. : Harvard University Press, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.

by Lehu, Jean-Marc | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising account planning [electronic resource] : a practical guide / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

by Gulas, Charles S, 1962- | Weinberger, Marc G | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
When ads work [electronic resource] : new proof that advertising triggers sales / John Philip Jones.

by Jones, John Philip | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : Sharpe, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

by Jones, John Philip | Slater, Jan | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The copywriting sourcebook [electronic resource] : how to write better copy, faster : for everything from ads to websites / Andy Maslen.

by Maslen, Andy | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Marshall Cavendish Business, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

by King, Stephen, 1931-2006 | Lannon, Judie | Baskin, Merry | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

by Newman, Kathy M. (Kathy Michelle), 1966- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Berkeley : University of California Press, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Pictorial metaphor in advertising [electronic resource] / Charles Forceville.

by Forceville, Ch. (Charles) | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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