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Brand-driven innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.
by Abbing, Erik Roscam | ebrary, Inc. Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Lausanne, Switzerland : AVA Pub. SA, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Brand-driven innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.
by Abbing, Erik Roscam | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Lausanne, Switzerland : AVA Pub. SA, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Faked in China : nation branding, counterfeit culture, and globalization / Fan Yang.
by Yang, Fan, 1977- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Bloomington, Indiana : Indiana University Press, [2016]Copyright date: �2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Branded women in U.S. television : when people become corporations / by Peter Bjelskou.
by Bjelskou, Peter [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Lanham : Lexington Books, [2015]Copyright date: �2015Other title: Branded women in United States television.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
by Chan-Olmsted, Sylvia M | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Personal branding through social media usage among academics in Infrastructure University Kuala Lumpur/ Laavenya Rangaswamy.
by Rangaswamy, Laavenya. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kajang: Infrastructure University Kuala Lumpur, 2017Dissertation note: Thesis--Infrastructure University Kuala Lumpur, 2017 Availability: Items available for reference: IUKL Library [Call number: YP 5 2017 006] (1).
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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
by Smith, Kerry, 1963- [author.] | Hanover, Dan, 1973- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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You are the brand [electronic resource] / Steve Adubato.
by Adubato, Steve | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New Brunswick, NJ : Rutgers University Press, c2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Advocacy [electronic resource] : championing ideas & influencing others / John A. Daly.
by Daly, John A. (John Augustine), 1952- | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New Haven : Yale University Press, c2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Basics of branding : a practical guide for managers / Jay Gronlund.
by Gronlund, Jay [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis.
by Davis, Robert, 1967- [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal.
by Zamith Brito, Eliane Pereira [author.] | Zanette, Maria Carolina [author.] | Caires Abdalla, Carla [author.] | Ferreira, Mateus [author.] | Limongi, Ricardo [author.] | Rosenthal, Benjamin [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Fostering brand community through social media / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo.
by Humphrey, William F [author.] | Laverie, Debra A [author.] | Rinaldo, Shannon B [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Build your reputation : grow your personal brand for career and business success / Rob Brown.
by Brown, Robert Hildyard, 1965- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: West Sussex, England : Wiley, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich.
by Park, C. Whan [author.] | MacInnis, Deborah J [author.] | Eisingerich, A. B. (Andreas B.) [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, [2016]Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand / Jeremy Miller.
by Miller, Jeremy [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Toronto, [Ontario] : Dundurn, 2015Copyright date: �2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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BrandEd : tell your story, build relationships, and empower learning / Eric Sheninger and Trish Rubin.
by Sheninger, Eric C [author.] | Rubin, Trish, 1952- [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: San Francisco, California : Jossey-Bass, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Flagship marketing [electronic resource] / edited by Tony Kent and Reva Brown.
by Kent, Tony (A. E.) | Brown, Reva Berman, 1939- | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2008Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2018Copyright date: �2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Beyond sizzle : the next evolution of branding / Mona Amodeo.
by Amodeo, Mona [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Palmyra, VA : Maven House, [2018]Copyright date: �2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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