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Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
by Martinez Onaindia, Carlos | Resnick, Brian, 1974- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Globalized supply chains and U.S. policy [electronic resource] / Solomon Mensah, editor.
by Mensah, Solomon | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Nova Science Publishers, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
by Varey, Richard J, 1955- | Lewis, Barbara R | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Strategic marketing [electronic resource] : an introduction / Tony Proctor.
by Proctor, Tony | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931-2006 | Lannon, Judie | Baskin, Merry | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
by Smith, Brian D. (Brian David), 1961- | Raspin, Paul G | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Stand out from the crowd [electronic resource] : secrets to crafting a winning company identity / Jay Lipe.
by Lipe, Jay B | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Kaplan Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Sales and marketing the Six Sigma Way [electronic resource] / Michael J. Webb ; with Tom Gorman.
by Webb, Michael J | Gorman, Tom | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Kaplan Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop.
by Hyslop, Maitland. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Burlington : Gower, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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New marketing strategies [electronic resource] : evolving flexible processes to fit market circumstances / Ian Chaston.
by Chaston, Ian | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Thousand Oaks, Calif. : Sage Publications, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Mastering marketing [electronic resource] : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.
by Ruskin-Brown, Ian | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Thorogood, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Global marketing management [electronic resource] : (under value-based integrated customerised approach) / S.A. Sherlekar, Virendra Sharad Sherlekar.
by Sherlekar, S. A | Sherlekar, Virendra Sharad | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Channel management and retail marketing [electronic resource] / Meenal Dhotre.
by Dhotre, Meenal | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Theories and techniques of marketing management [electronic resource] / Vinod Patel.
by Patel, Vinod | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Jaipur, India : Oxford Book Co., 2007Other title: Theories & techniques of marketing management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing management [electronic resource] / K. Karunakaran.
by Karunakaran, K | ebrary, Inc. Edition: 2nd rev. & enl. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing management [electronic resource] / S.A. Sherlekar, E. Gordon.
by Sherlekar, S. A | Gordon, E | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Innovative marketing strategy [electronic resource] : balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.
by Gupta, Kamal | Angadi, V. B | Das, M. R | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing management [electronic resource] / K. Ramachandra, B. Chandrashekara, S. Shivakumar.
by Ramachandra, K | Chandrashekara, B | Shivakumar, S | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2010Other title: Marketing management : (including skill development).Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
by Arthur, Lisa. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: �2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright.
by Wright, Len Tiu | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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