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From Little's law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, eds.
by Hauser, John R [editor.] | Little, John D. C [honouree.] | Urban, Glen L [editor.]. Material type:  Book; Format:
available online
 ; Nature of contents:
festschrift
 ; Literary form:
Not fiction
Publisher: Cambridge, Massachusetts : MIT Press, [2015]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Global markets and local crafts : Thailand and Costa Rica compared / Frederick F. Wherry.
by Wherry, Frederick F [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Baltimore : Johns Hopkins University Press, 2008Other title: Global markets & local crafts : Thailand & Costa Rica compared.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
by L�opez, Santiago [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Wilmington, Delaware : Vernon Press, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The development of marketing management [electronic resource] : the case of the USA, c. 1910-1940 / Kazuo Usui.
by Usui, Kazuo, 1953- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Ashgate, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Handbook of CRM [electronic resource] : achieving excellence in customer management / Adrian Payne.
by Payne, Adrian. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
by Nykiel, Ronald A. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing briefs [electronic resource] : a revision study guide / Sally Dibb and Lyndon Simkin.
by Dibb, Sally, 1963- | Simkin, Lyndon, 1961- | ebrary, Inc. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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International marketing and export management / Gerald Albaum, Edwin Duerr, Alexander Josiassen.
by Albaum, Gerald, author [author] | Duerr, Edwin [author] | Josiassen, Alexander [author]. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Harlow, United Kingdom : Pearson, 2016Availability: Items available for loan: IUKL Library [Call number: HF1416 Int] (1). Items available for reference: IUKL Library [Call number: HF1416 Int] (1).
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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop.
by Hyslop, Maitland. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Burlington : Gower, [2014]Copyright date: �2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / Scott Brinker.
by Brinker, Scott, 1971- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2016]Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / Thomas Bauer [and three others].
by Bauer, Thomas [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England : Wiley, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
by Everett, Robert F | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Praeger, 2009Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Applying scientific reasoning to the field of marketing [electronic resource] : make better decisions / Terry Grapentine.
by Grapentine, Terry. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Dynamic customer strategy : today's CRM / John F. Tanner, Jr.
by Tanner, John F [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Developing successful marketing strategies / Gary W. Randazzo.
by Randazzo, Gary W [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing and management models : a guide to understanding and using business models / Helen Strong.
by Strong, Helen [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Business fundamentals for engineering managers / C.M. Chang.
by Chang, C. M. (Ching Ming), 1935- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Creating effective sales and marketing relationships / Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh.
by Le Meunier-FitzHugh, Kenneth [author.] | Le Meunier-FitzHugh, Leslie Caroline [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing management : an Asian perspective / Philip Kotler [and others].
by Kotler, Philip [author] | Kevin Lane Keller [author] | Swee Hoon Ang [author] | Ching Ting Tan [author] | Siw Meng Leong [author]. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Harlow, England : Pearson , 2018Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (1).
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Billion-dollar branding : brand your small business like a big-business and make great things happen / Honey Parker, Blaine Parker.
by Parker, Honey [author.] | Parker, Blaine [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Morgan James Publishing, [2013]Copyright date: �2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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