IUKL Library

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Six sigma marketing : from cutting costs to growing market share / R. Eric Reidenbach.

by Reidenbach, R. Eric [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2009Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Maximum marketing, minimum dollars [electronic resource] : the top 50 ways to grow your small business / Kim T. Gordon.

by Gordon, Kim T | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago, IL : Dearborn Trade Pub., c2006Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Stand out from the crowd [electronic resource] : secrets to crafting a winning company identity / Jay Lipe.

by Lipe, Jay B | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Kaplan Pub., 2006Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955- | Pareek, Niketh | ProQuest (Firm).

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm [author.] | Wilson, Hugh, 1962- [author.].

Edition: Eighth edition.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Grundlagen des reisemittler-und reiseveranstaltermanagements : markt�uberblick, gesch�aftsmodelle, marketingmanagement, rechtliche grundlagen / von Torsten Kirstges.

by Kirstges, Torsten [author.].

Edition: 2., �uberarbeitete Auflage.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Munich, Germany : Oldenbourg Verlag, 2014Copyright date: �2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Einf�uhrung in das Marketing am beispiel eines personaldienstleistungsunternehmens : ein lehr- und arbeitsbuch mit mehr als 80 Aufgaben und l�osungen / Sven Wettach.

by Wettach, Sven [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hamburg, [Germany] : Diplomica Verlag, 2015Copyright date: �2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Praxisbuch Produktmanagement [electronic resource] : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl / Rainer H.G. Grossklaus.

by Grossklaus, Ranier H. G | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: M�unchen : Mi, 2009Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Professionelles Marketing [electronic resource] : von den Grundlagen bis zum Marketingplan / Werner Pepels ; [Redaktion, Jana Stahl].

by Pepels, Werner | Stahl, Jana | ProQuest (Firm).

Edition: 1. Aufl.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: M�unchen : Redline Verlag, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
10 p�ech�es mortels en marketing : sympt�omes et solutions / Philip Kotler.

by Kotler, Philip [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Paris, [France] : Maxima, Laurent du Mesnil �editeur, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Faires management und marketing / Knut A. Wiesner.

by Wiesner, Knut A [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Berlin, [Germany] : De Gruyter Oldenbourg, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Marktorientierte Unternehmensf�uhrung und digitalisierung : management im digitalen wandel / Dirk Lippold.

by Lippold, Dirk, 1953- [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Berlin, [Germany] ; Boston, [Massachusetts] : De Gruyter Oldenbourg, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Entrepreneurship marketing [electronic resource] : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.

by Nwankwo, Sonny | Gbadamosi, Ayantunji.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Business abroad [electronic resource] / Lawrence E. Koslow.

by Koslow, Lawrence E | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Abingdon [England] : Routledge, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Marketing management in Asia [electronic resource] / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.

by Paliwoda, Stanley J | Andrews, Tim G, 1968- | Chen, Junsong, 1975- | ProQuest (Firm).

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Marketing management and strategy [electronic resource] : an African casebook / edited by George Tesar and John Kuada.

by Tesar, George | Kuada, John E | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Demarketing / edited by Nigel Bradley and Jim Blythe.

by Bradley, Nigel, 1958- | Blythe, Jim.

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: London : Routledge, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Strategic marketing management / Alexander Chernev foreword by Philip Kotler.

by Chernev, Alexander.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill Cerebellum Press 2018Availability: Items available for reference: IUKL Library [Call number: HF5415.13 Che] (1).
Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans.

by Malshe, Avinash [author.] | Biemans, Wim G, 1960- [author.].

Edition: First edition.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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