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Advergaming developer's guide [electronic resource] : using Macromedia Flash MX 2004 and Director MX / Rod Afshar, Duke Banerjee, Clifford Jones.
by Afshar, Rod, 1984- | Banerjee, Duke, 1979- | Jones, Clifford, 1982- | ebrary, Inc. Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Hingham, Mass. : Charles River Media, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Profile Books, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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How to measure and manage your corporate reputation [electronic resource] / Terry Hannington.
by Hannington, Terry | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Branded customer service [electronic resource] : the new competitive edge / by Janelle Barlow and Paul Stewart.
by Barlow, Janelle, 1943- | Stewart, Paul | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco, Calif. : Berrett-Koehler, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.
by Wang, Jing, 1950- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cambridge, Mass. : Harvard University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.
by Lehu, Jean-Marc | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
by Jones, John Philip | Slater, Jan | ebrary, Inc. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931-2006 | Lannon, Judie | Baskin, Merry | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Cadbury's purple reign [electronic resource] : the story behind chocolate's best-loved brand / John Bradley.
by Bradley, John | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : John Wiley, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Inside her pretty little head [electronic resource] : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts.
by Cunningham, Jane, 1969- | Roberts, Philippa, 1966- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Cyan, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
by Murray, Brian H, 1968- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman.
by Meyers, Herbert M | Gerstman, Richard | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Palgrave, 2001Other title: Branding at the digital age.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The complete idiot's guide to brand management [electronic resource] / by Patricia F. Nicolino.
by Nicolino, Patricia F | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Alpha, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand Portfolio Strategy : creating relevance,differentation,energy,leverage and clarity/ David A. Aaker
by Aaker, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Free Press 2004Availability: Items available for loan: IUKL Library [Call number: HD69 Aak] (1). Items available for reference: IUKL Library [Call number: HD69 Aak] (1).
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How brands become icons : The principles of cultural branding Douglas B Holt
by Holt, Douglas B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, 2004Availability: No items available Checked out (1).
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Strategic brand management : building, measuring, and managing brand equity. Kevin Lane Keller.
by Kevin Lane Keller. Edition: 3rd ed. Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2008Availability: Items available for loan: IUKL Library [Call number: HD69 Kel] (2). Items available for reference: IUKL Library [Call number: HD69 Kel] (1).
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Beyond branding How the new values of transparency and integrity are changing the world of brands Nicholas Ind
by Ind , Nicholas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2005Availability: Items available for loan: IUKL Library [Call number: HD69 Ind] (1). Items available for reference: IUKL Library [Call number: HD69 Ind] (1).
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The new strategic brand management : Creating and sustaining brand equity long term Jean-Noël Kapferer
by Jean-Noël Kapferer. Edition: 4th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Availability: Items available for reference: IUKL Library [Call number: HD69 Kap] (1).
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Brand society : how brands transform management and lifestyle / Martin Kornberger.
by Kornberger, Martin, 1974-. Publisher: Cambridge : Cambridge University Press, 2010Availability: Items available for loan: IUKL Library [Call number: HD69 Kor] (1).
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