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Effective CRM using predictive analytics / Antonios Chorianopoulos.
by Chorianopoulos, Antonios [author.]. Material type:  Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: West Sussex, England : Wiley, 2016Copyright date: �2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
by Walters, Dave, 1968- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The store in the hood [electronic resource] : a century of ethnic business and conflict / Steven J. Gold.
by Gold, Steven J. (Steven James) | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Lanham : Rowman & Littlefield Publishers, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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A multidisciplinary approach to service encounters / edited by Mar�ia de la O. Hern�andez-L�opez, Lucia Fernandez-Amaya.
by De la O Hernandez-Lopez, Maria [editor.] | Fern�andez-Amaya, Lucia [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Leiden, The Netherlands : Koninklijke Brill, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Handbook of CRM [electronic resource] : achieving excellence in customer management / Adrian Payne.
by Payne, Adrian. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The consumer-- or else! [electronic resource] : consumer-centric business paradigms / Camille P. Schuster, Donald F. Dufek.
by Schuster, Camille Passler, 1950- | Dufek, Donald F | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : International Business Press, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Helping the difficult library patron : new approaches to examining and resolving a long-standing and ongoing problem / Kwasi Sarkodie-Mensah, PhD, editor.
by Sarkodie-Mensah, Kwasi. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Customer relationship management [electronic resource] : a global perspective / by Gerhard Raab ... [et al.].
by Raab, Gerhard | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Service design for business : a practical guide to optimizing the customer experience / Ben Reason, Lavrans L�vlie, Melvin Brand Flu ; cover design, Wendy Lai ; illustrations, Melissa Gates ; editor, Wendy Van Leeuvan.
by Reason, Ben, 1972- [author.] | L�vlie, Lavrans, 1969- [author.] | Flu, Melvin Brand, 1966- [author.] | Lai, Wendy [cover designer.] | Gates, Melissa [illustrator.] | Leeuvan, Wendy Van [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
by Wind, Yoram [author.] | Hays, Catharine, 1958- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The art of client service : the classic guide, updated for today's marketers and advertisers / Robert Solomon ; foreword by Ian Schafer.
by Solomon, Robert [author.]. Edition: Third edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2016]Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
by Peppers, Don [author.] | Rogers, Martha, 1952- [author.]. Edition: Third edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Small business smarts [electronic resource] : building buzz with social media / Steve O'Leary, Kim Sheehan, and Sterling Lentz.
by O'Leary, Steve | Sheehan, Kim | Lentz, Sterling | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Santa Barbara, Calif. : Praeger, c2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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America's service meltdown [electronic resource] : restoring service excellence in the age of the customer / Raul Pupo.
by Pupo, Raul | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Stakeholders matter [electronic resource] : a new paradigm for strategy in society / Sybille Sachs and Edwin R�uhli.
by Sachs, Sybille | R�uhli, Edwin | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cambridge ; New York : Cambridge University Press, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Dynamic customer strategy : today's CRM / John F. Tanner, Jr.
by Tanner, John F [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein.
by Lowenstein, Michael W, 1942- [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Surprise! : The secret to customer loyalty in the service sector / Vincent P. Magnini.
by Magnini, Vincent P [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Other title: Secret to customer loyalty in the service sector..Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Sense and respond : how successful organizations listen to customers and create new products continuously / Jeff Gothelf & Josh Seiden.
by Gothelf, Jeff [author.] | Seiden, Josh [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2017]Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Managing the customer experience : a measurement-based approach / Morris Wilburn.
by Wilburn, Morris, 1953- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2006Copyright date: �2007Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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