IUKL Library catalog › Results of search for 'su:"Marketing research"'

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		No cover image available The effective use of market research [electronic resource] : how to drive and focus better business decisions / Robin J. Birn. by Birn, Robin \| ebrary, Inc. Edition: 4th ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Log in to add tags. Add to cart (remove)
		No cover image available Market intelligence [electronic resource] : how and why organizations use market research / Martin Callingham. by Callingham, Martin \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar. by Elliott, Richard \| Shankar, Avi \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch. by Rossi, Peter E. (Peter Eric), 1955- \| Allenby, Greg M. (Greg Martin), 1956- \| McCulloch, Robert E. (Robert Edward) \| ebrary, Inc. Edition: Reprinted with corrections.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester, England : J. Wiley, 2006,c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Measuring marketing [electronic resource] : 110+ key metrics every marketer needs / John A. Davis. by Davis, John, 1960 Feb. 17- \| ebrary, Inc. Edition: 2nd ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Singapore : John Wiley & Sons Singapore, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Knowledge-based marketing [electronic resource] : the twenty-first century competitive edge / Ian Chaston. by Chaston, Ian \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen. by Allen, Danica R, 1959- [author.] \| American Society for Quality. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2004Copyright date: �2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Qualitative marketing research [electronic resource] / David Carson ... [el al.]. by Carson, David, 1947- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Marketing food to children and adolescents [electronic resource] : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor. by Wilks, Nicoletta A \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: New York : Nova Science Publishers, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Market research handbook [electronic resource]. by Hamersveld, Mario van \| Bont, Cees de, 1964- \| ebrary, Inc. Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 \| Lannon, Judie \| Baskin, Merry \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Action research in marketing [electronic resource] / guest editor, Chad Perry. by Perry, Chad \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry. by Henry, Paul \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Marketing education [electronic resource] : constructing the future / guest editor Val Cox. by Cox, Val \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / by Ray Poynter. by Poynter, Ray \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: New York : Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston. by Winston, Wayne L. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Modern marketing research [electronic resource] / M.N. Mishra. by Mishra, M. N \| ebrary, Inc. Edition: Rev. ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Marketing research [electronic resource] / Suja R. Nair. by Nair, Suja R \| ebrary, Inc. Edition: Rev. ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Marketing research [electronic resource] / C.N. Sontakki. by Sontakki, C. N \| ebrary, Inc. Edition: Rev. ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mumbai : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair. by Nair, Suja R \| ebrary, Inc. Edition: Rev. ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)

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