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Essentials of marketing.
by Lancaster, Geoffrey | Massingham, Lester. Material type:  Book Publisher: London : McGraw Hill, 1993Availability: Items available for loan: IUKL Library [Call number: HF5415 Lan] (1).
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Cases in marketing : a Malaysian perspective.
by M. Sadiq Sohail | Mohammad Saeed | Zafar U. Ahmed. Material type: Book Publisher: Petaling Jaya : Prentice Hall, 2001Availability: Items available for loan: IUKL Library [Call number: HF5415 Msa] (1).
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Marketing management.
by Malhotra, R. K | Singh, Nachhattar | Sharma, S. D. Material type: Book Publisher: Kuala Lumpur : CRES, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Mal] (1).
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Essentials of marketing : a global-managerial approach.
by McCarthy, E Jerome | Perreault, William D. Material type: Book Publisher: Boston : Irwin, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415 Per] (2).
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Marketing plans : how to prepare them how to use them.
by McDonald, Malcolm. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Mcd] (1).
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The Marketing audit : translating marketing theory into practice.
by McDonald, Malcolm H. B. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1991Availability: Items available for loan: IUKL Library [Call number: HF5415.125 Mcd] (1).
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Direct marketing : an integrated approach / William J. McDonald.
by McDonald, William J. Ph. D. Material type: Book Publisher: Boston : Irwin, 1998Availability: Items available for loan: IUKL Library [Call number: HF415.126 Mcd] (1).
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The Marketing plan : a pictorial guide for managers. Malcolm H. B. McDonald.
by McDonald, Malcolm H. B | Morris, Peter. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1987Availability: No items available Checked out (1).
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The Management and marketing of services.
by Mudie, Peter | Cottam, Angela. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1993Availability: Items available for loan: IUKL Library [Call number: HD9980.5 Mud] (1).
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Business marketing management : understanding, creating and delivering value.
by Narus, James A | Anderson, James C. Material type: Book Publisher: New Jersey : Prentice Hall, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415.1263 Nar] (1).
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TQM and ISO 9000 for architects and designers.
by Nelson, Charles. Material type: Book Publisher: New York : McGraw Hill, 1995Availability: Items available for loan: IUKL Library [Call number: NA1996 Nel] (1).
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Sales and marketing environment.
by Oldroyd, Mike. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1995Availability: Items available for loan: IUKL Library [Call number: HF5438.25 Old] (1).
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Consumer behaviour and marketing strategy.
by Olson, Jerry C | Peter, J. Paul. Material type: Book Publisher: Boston : McGraw Hill, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.3 Ols] (1).
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Retail marketing.
by Omar, Ogenyi. Material type: Book Publisher: London : Financial Times, 1999Availability: Items available for loan: IUKL Library [Call number: HF5429 Oma] (1).
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Pengurusan perniagaan : konsep, strategi & operasi / edited by Osman Mohamad and Fauziah Md Taib.
by Fauziah Md. Taib. edt | Osman Mohamad. edt. Material type: Book Publisher: Malaysia : McGraw Hill, 2000Availability: Items available for loan: IUKL Library [Call number: HF5500.2 Pen] (1).
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How to develop a strategic marketing plan : a step-by-step guide.
by Paley, Norton. Material type: Book Publisher: Boca Raton : ST., 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Pal] (1).
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Strategic marketing problems : cases and comments.
by Peterson, Robert A | Kerin, Roger A. Material type: Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Pet] (1).
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Market-led strategic change.
by Piercy, Nigel. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1992Availability: Items available for loan: IUKL Library [Call number: HF5415 Pie] (1).
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Marketing : concepts and strategies. William M. Pride.
by Pride, William M | Ferrell, O. C. Material type: Book Publisher: Boston : Houghton Mifflin, 2000Availability: Items available for reference: IUKL Library [Call number: HF5415 Pri] (1).
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Strategic marketing cases for 21st century Asia.
by Queleh, John A | Swee Hoon Ang | Siew Meng Leong. Material type: Book Publisher: Singapore : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Que] (1).
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