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Advertising and promotion : an integrated marketing communications perspective.

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Material type: book Book Publisher: New York : McGraw Hill, 2001Availability: Items available for loan: IUKL Library [Call number: HF5828 Bel] (2). Items available for reference: IUKL Library [Call number: HF5828 Bel] (1).
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Advertising and Promotion-An Integrated Marketing Communications Perspective.

by Belch, George E | Belch, Michael A.

Edition: 8edit.Material type: book Book Publisher: Boston : McGraw Hill, 2009Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1).
Advertising and promotion : an integrated marketing communications perspective. George E. Belch.

by Belch, George E | Belch, Michael A.

Edition: 9th ed. Publisher: New York : McGraw-Hill/Irwin, 2012Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1).
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