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Principles of services marketing and management.

by Lovelock, Christopher H | Wright, Laureeen.

Material type: book Book Publisher: New Jersey : Prentice Hall, 1998Availability: Items available for loan: IUKL Library [Call number: HD9981.5 Wri] (5).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall ; c2011Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Lov] (2).
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock

by Wirtz, Jochen | Lovelock, Christopher H.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Pearson, [2018]Availability: Items available for loan: IUKL Library [Call number: HD9980.5 Wir] (1). Items available for reference: IUKL Library [Call number: HD9980.5 Wir] (1).
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