Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli.
By: Neves, Marcos Fava.
Contributor(s): Castro, Luciano Thomâe e | Cãonsoli, Matheus Alberto.
Material type:
BookPublisher: New York : Routledge, 2010Description: viii, 127 p. : ill. ; 23 cm.ISBN: 9780415873772.Subject(s): Strategic planning
| Industrial management | Marketing | Competition
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book
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IUKL Library Open shelves | Purchase | HD30.28 Mar (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references (p. [113]-124) and index.
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