Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
Contributor(s): Lim, Ming [editor.] | Machado, Joana Cesar [editor.] | Iglesias, Oriol [editor.].
Material type: BookSeries: Marketing Intelligence & Planning, Volume 33 Number 2.Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: �2015Description: 1 online resource (115 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781784419448 (e-book).Subject(s): Branding (Marketing) | Business communication | Corporate image | Corporations -- Public relationsGenre/Form: Electronic books.DDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=11059923 | 1 | Available |
Total holds: 0
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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