IUKL Library

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Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.

by Kahle, Lynn R | Riley, Chris, 1958- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

by Scott, Linda M | Batra, Rajeev | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

by Williams, Jerome D, 1947- [editor.] | Lee, Wei-Na, 1957- [editor.] | Haugtvedt, Curtis P, 1958- [editor.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Mahwah, New Jersey : Lawrence Erlbaum, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

by Scott, Linda M | Batra, Rajeev | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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