IUKL Library

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Consumer behaviour : building marketing strategy. Hawkins, Del I.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 7th ed.Material type: book Book Publisher: Boston : McGraw Hill, 1997Availability: Items available for loan: IUKL Library [Call number: HF5415.33 Haw] (1). Checked out (1).
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Microeconomics and behavior.

by Frank, Robert H | Glass, Amy Jocelyn.

Edition: 4th.Material type: book Book Publisher: Boston : Irwin, 1999Availability: Items available for loan: IUKL Library [Call number: HB171.5 Fra] (1).
Consumer behaviour : implications for marketing strategy.

by Hawkins, Del | Neal, Cathy | Quester, Pascale.

Material type: book Book Publisher: Sydney : McGraw Hill, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Haw] (1).
Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th ed.Material type: book Book Publisher: New Jersey : Prentice Hall, 1997Availability: Items available for loan: IUKL Library [Call number: HF5415.32 SCH] (2).
The laws of choice : predicting customer behavior. Eric Marder

by Marder, Eric.

Material type: book Book Publisher: New York : Free Press, ©1997Availability: Items available for loan: IUKL Library [Call number: HF5415.3 Mar] (1).
Consumer behaviour.

by Mowen, John C.

Material type: book Book Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Mow] (1).
Consumer behaviour and marketing strategy.

by Olson, Jerry C | Peter, J. Paul.

Material type: book Book Publisher: Boston : McGraw Hill, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.3 Ols] (1).
Consumer behavior : An applied approach.

by Hanna, Nessim | Wozniak, Richard.

Material type: book Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.33 Han] (1).
Consumer behaviour : building marketing strategy. Hawkins, Del I.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 8th ed.Material type: book Book Publisher: Boston : Irwin, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.33 Haw] (2). Items available for reference: IUKL Library [Call number: HF5415.33 Haw] (1).
Mengendali aduan pelanggan : mengubah cabaran kepada peluang / Jennifer Denham; penterjemah Mohd. Rizal Saidin.

by Denham, Jennifer | [Mohd. Rizal Saidin.].

Material type: book Book Publisher: Kuala Lumpur : Prentice Hall, 2003Availability: Items available for loan: IUKL Library [Call number: HB31 Den] (1).
Consumer behavior : building marketing strategy. Del I. Hawkins.

by Hawkins, Del I.

Edition: 9th ed.Material type: book Book Publisher: Singapore : Irwin, 2004Availability: Items available for reference: IUKL Library [Call number: HF5415.33 Haw] (1).
Consumer behavior & marketing strategy.

by Peter, J.Paul.

Edition: 7th ed.Material type: book Book Publisher: Boston : McGraw Hill, 2005Availability: Items available for reference: IUKL Library [Call number: HF5415.3 Pet] (1).
Consumer behavior.

by Schiffman, Leon G.

Edition: 7th ed.Material type: book Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Sch] (2).
Consumer behavior - buying, having and being.

by Solomon, Michael R.

Edition: 6th ed.Material type: book Book Publisher: New Jersey : Prentice Hall, 2004Availability: Items available for loan: IUKL Library [Call number: HF5415.32 Sol] (1).
Ethics and manipulation in advertising [electronic resource] : answering a flawed indictment / Michael J. Phillips.

by Phillips, Michael J | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The active consumer [electronic resource] : novelty and surprise in consumer choice / edited by Marina Bianchi.

by Bianchi, Marina | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Get the word out [electronic resource] : Entrepreneur magazine's 98 marketing tips for promoting your business / by Rieva Lesonsky and Leann Anderson.

by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 98 marketing tips | Ninety eight marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Yoram | Mahajan, Vijay | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Wiley, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Grow right [electronic resource] : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson.

by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 102 marketing tips | One hundred two marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Global marketing and consumer decision making [electronic resource] / Kuldeep H. Jobanputra.

by Jobanputra, Kuldeep H | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Jaipur, India : Paradise Publishers, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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