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How to develop a strategic marketing plan : a step-by-step guide.
by Paley, Norton. Material type:  Book Publisher: Boca Raton : ST., 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Pal] (1).
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Strategic marketing problems : cases and comments.
by Peterson, Robert A | Kerin, Roger A. Material type: Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Pet] (1).
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Strategic pricing [electronic resource] / guest editors: Hooman Estelami and Sarah Maxwell.
by Estelami, Hooman | Maxwell, Sarah | ebrary, Inc. Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Fuzzy sets in management, economics, and marketing [electronic resource] / editors, Constantin Zopounidis, Panos M. Pardalos, George Baourakis.
by Zopounidis, Constantin | Pardalos, P. M. (Panos M.), 1954- | Baourakis, George | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: River Edge, N.J. : World Scientific, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw.
by Upshaw, Lynn B, 1947- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic marketing [electronic resource] : an introduction / Tony Proctor.
by Proctor, Tony | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic Marketing.
by David W Cravens | Nigel Piercy. Edition: 10th ed. Publisher: New York : McGraw-Hill, ©2013Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Cra] (1). Items available for reference: IUKL Library [Call number: HF5415.135 Cra] (1).
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The strategy and tactics of pricing a guide to growing more profitably Thomas T Nagle
by Nagle , Thomas T | John E Hogan, Ph. D. Edition: 4th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for reference: IUKL Library [Call number: HF5416.5 Nag] (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: IUKL Library [Call number: HF5415 Ker] (2). Items available for reference: IUKL Library [Call number: HF5415 Ker] (1).
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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Wes] (1). Items available for reference: IUKL Library [Call number: HF5415.135 Wes] (1).
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Fuzzy sets in management, economics, and marketing [electronic resource] / editors, Constantin Zopounidis, Panos M. Pardalos, George Baourakis.
by Zopounidis, Constantin | Pardalos, P. M. (Panos M.), 1954- | Baourakis, George | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: River Edge, N.J. : World Scientific, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Strategic marketing [electronic resource] : an introduction / Tony Proctor.
by Proctor, Tony | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Market intelligence [electronic resource] : building strategic insight / Per V. Jenster & Klaus Solberg S�ilen.
by Jenster, Per V | S�ilen, Klaus Solberg | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Strategic pricing [electronic resource] / guest editors: Hooman Estelami and Sarah Maxwell.
by Estelami, Hooman | Maxwell, Sarah | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw.
by Upshaw, Lynn B, 1947- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
by Nykiel, Ronald A. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
by Everett, Robert F | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Praeger, 2009Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Applying scientific reasoning to the field of marketing [electronic resource] : make better decisions / Terry Grapentine.
by Grapentine, Terry. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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