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Strategic market management.
by AAker, David A. Edition: 5th ed.Material type:  Book Publisher: New York : John Wiley & Sons, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Aak] (1). Checked out (1).
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Strategic market management.
by AAker, David A. Edition: 6th ed.Material type: Book Publisher: New York : John Wiley & Sons, 2001Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Aak] (2). Items available for reference: IUKL Library [Call number: HF5415.13 Aak] (1).
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panduan utama untuk pengurus dalam pentadbiran : pengeluaran dan pemasaran.
by Baby, T. Oommen. Material type: Book Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1997Availability: Items available for loan: IUKL Library [Call number: HF5011 Bab] (4). Items available for reference: IUKL Library [Call number: HF5011 Bab] (1).
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Managing services marketing : text and readings.
by Bateson, John E. G. Edition: 3rd. ed.Material type: Book Publisher: Fort Worth : Dryden Press, 1995Availability: Items available for loan: IUKL Library [Call number: HD9980.5 Bat] (1).
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Marketing channels.
by Berman, Barry. Material type: Book Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: IUKL Library [Call number: HF5415.129 Ber] (1).
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Contemporary business 2000.
by Boone, Louis E | Kurtz, David L. Material type: Book Publisher: Fort Worth : Dryden Press, 2000Availability: Items available for loan: IUKL Library [Call number: HF5351 Boo] (1).
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Marketing management : providing, communicating and delivering value.
by Bradley, Frank. Material type: Book Publisher: London : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Bra] (1).
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Cocurrent marketing : integrating product, sales and service. Frank V. Cespedes.
by Cespedes, Frank V. Material type: Book Publisher: Boston : Business Press, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415 Ces] (1).
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Management information for marketing decisions : advanced certificate - Paper 6.
by Chartered Institut of Marketing. Material type: Book Publisher: London : BPP, 2001Availability: Items available for reference: IUKL Library [Call number: HF5415.135 Man] (1).
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Marketing management.
by Czinkota, Michael R | Kotabe, Masaaki. Edition: 2nd.Material type: Book Publisher: Ohio : South Western, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Czi] (1).
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Marketing management.
by Dickson, Peter R. Material type: Book Publisher: Fort Worth : Dryden Press, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415 Dic] (1).
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Marketing management.
by Diwan, Parag. Material type: Book Publisher: Kuala Lumpur : Golden Books Centre, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Diw] (1).
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Marketing management : knowledge and skills.
by Peter, J. Paul | Donnelley, James H. Edition: 6th ed.Material type: Book Publisher: Boston : Irwin, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Pet] (1).
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Marketing management : strategies and programs.
by Gultinan, Joseph P | Paul, Gordon W. Material type: Book Publisher: New York : McGraw Hill, 1994Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Gul] (1).
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International marketing.
by Jain, Subhash C. Material type: Book Publisher: Ohio : South Western, 2001Availability: Items available for loan: IUKL Library [Call number: HF1416 Jai] (1).
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Marketing planning & strategy.
by Jain, Subhash C. Material type: Book Publisher: Ohio : South Western, 1999Availability: Items available for loan: IUKL Library [Call number: HF5145.13 Jai] (1).
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Global marketing : foreign entry, local marketing, & global management.
by Johansson, Johny K. Material type: Book Publisher: Boston : McGraw Hill, 2000Availability: Items available for loan: IUKL Library [Call number: HF1416 Joh] (1).
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Global marketing : foreign entry, local marketing, & global management.
by Johansson, Johny K. Material type: Book Publisher: Boston : McGraw Hill, 2000Availability: Items available for loan: IUKL Library [Call number: HF1416 Joh] (3). Items available for reference: IUKL Library [Call number: HF1416 Joh] (1).
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Global marketing management.
by Keegan, Warren J. Edition: 6th ed.Material type: Book Publisher: New Jersey : Prentice Hall, 1999Availability: Items available for loan: IUKL Library [Call number: HF1416 Kee] (2). Items available for reference: IUKL Library [Call number: HF1416 Kee] (1).
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A Framework for marketing management.
by Kotler, Philip. Material type: Book Publisher: New Jersey : Prentice Hall, 2001Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (2).
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