|
|
|
Marketing research.
by Aaker, David A | Day, George S. Edition: 4th ed.Material type:  Book Publisher: New York : John Wiley & Sons, [?]Availability: Items available for loan: IUKL Library [Call number: HF5415.2 Aak] (1).
|
|
|
|
Marketing research - methodological foundations.
by Churchill, Gilbert A. Edition: 9th.Material type: Book Publisher: Australia : Thomson, 2005Availability: Items available for loan: IUKL Library [Call number: HF5415.2 Chu] (1). Items available for reference: IUKL Library [Call number: HF5415.2 Chu] (1).
|
|
|
|
Marketing research.
by Cooper, Donald R. Material type: Book Publisher: Boston : McGraw Hill, 2006Availability: Items available for reference: IUKL Library [Call number: HF5415.2 Coo] (1).
|
|
|
|
Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry.
by Henry, Paul | ebrary, Inc. Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Marketing education [electronic resource] : constructing the future / guest editor Val Cox.
by Cox, Val | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Marketing research [electronic resource] / Suja R. Nair.
by Nair, Suja R | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Modern marketing research [electronic resource] / M.N. Mishra.
by Mishra, M. N | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Marketing research [electronic resource] / C.N. Sontakki.
by Sontakki, C. N | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair.
by Nair, Suja R | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Issues and advances in international marketing research [electronic resource] / guest editors: Rudolf R. Sinkovics and Thomas Salzberger.
by Sinkovics, Rudolf R | Salzberger, Thomas | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
The age curve [electronic resource] : how to profit from the coming demographic storm / Kenneth W. Gronbach.
by Gronbach, Kenneth W | American Management Association | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Exotic visions in marketing theory and practice [electronic resource] / Alf H. Walle.
by Walle, Alf H | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Explaining buyer behavior [electronic resource] : central concepts and philosophy of science issues / John O'Shaughnessy.
by O'Shaughnessy, John, 1927- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, 1992Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.
by Franses, Philip Hans, 1963- | Paap, Richard | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cambridge, UK ; New York : Cambridge University Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Qualitative research in intelligence and marketing [electronic resource] : the new strategic convergence / Alf H. Walle III.
by Walle, Alf H | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Review of marketing research [electronic resource] : Volume 6 / Naresh K. Malhotra, editor.
by Malhotra, Naresh K | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami.
by Estelami, Hooman | Maxwell, Sarah | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Demographic change and the fashion market [electronic resource] / editor Richard Jones.
by Estelami, Hooman | Jones, Richard | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
by Ford, Kevin | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Market orientation [electronic resource] : transforming food and agribusiness around the customer / edited by Adam Lindgreen ... [et al.].
by Lindgreen, Adam | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Burlington, VT : Gower, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
