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Perspectives on social media marketing [electronic resource] : the agency perspective/the brand perspective / Stephanie Agresta, B. Bonin Bough.
by Agresta, Stephanie | Bough, B. Bonin | ebrary, Inc. Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Boston, MA : Course Technology, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Citizen marketers [electronic resource] : when people are the message / Ben McConnell and Jackie Huba.
by McConnell, Ben | Huba, Jackie | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago, IL : Kaplan Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Tactical transparency [electronic resource] : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
by Holtz, Shel | Havens, John C | International Association of Business Communicators | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco, CA : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Social media marketing [electronic resource] : an hour a day / Dave Evans.
by Evans, Dave, 1956- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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How Wikipedia works [electronic resource] : and how you can be a part of it / Phoebe Ayers, Charles Matthews, and Ben Yates.
by Ayers, Phoebe | Matthews, Charles, 1954- | Yates, Ben | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco : No Starch Press, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Language and learning in the digital age / James Paul Gee and Elisabeth R. Hayes.
by Gee, James Paul | Hayes, Elisabeth. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Milton Park, Abingdon : Routledge, 2011Availability: Items available for loan: IUKL Library [Call number: P51 Gee] (1).
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The participatory cultures handbook / edited by Aaron Delwiche and Jennifer Jacobs Henderson.
by Delwiche, Aaron Alan | Henderson, Jennifer Jacobs. Publisher: New York : Routledge, 2013Availability: Items available for loan: IUKL Library [Call number: HM851 Par] (1).
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The influence of social media upon brand image: The perceptions of customers in selected fast food outlets in Klang Valley-Malaysia/ by Mahir Tahrir Salih
by Salih, Mahir Tahrir. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kajang: Infrastructure University Kuala Lumpur, 2014Availability: Items available for reference: IUKL Library [Call number: YHF 5 2014 002] (1).
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Science of marketing [electronic resource] : when to tweet, what to post, how to blog, and other proven strategies / Dan Zarrella.
by Zarrella, Dan | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Tactical transparency [electronic resource] : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
by Holtz, Shel | Havens, John C | International Association of Business Communicators | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco, CA : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media marketing [electronic resource] : an hour a day / Dave Evans.
by Evans, Dave, 1956- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media in strategic management [electronic resource] / edited by Miguel R. Olivas-Luj�an, Tanya Bondarouk.
by Olivas-Luj�an, Miguel R | Bondarouk, Tanya, 1967- | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The seven success factors of social business strategy [electronic resource] / Charlene Li, Brian Solis.
by Li, Charlene | Solis, Brian | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media curation / Joyce Kasman Valenza, Brenda L. Boyer, and Della Curtis ; advertising representative, Patrick Hogan ; editor, Patrick Hogan ; copy editor, Judith Lauber ; Tim Clifford, production editor ; Karen Sheets de Gracia, manager of design and composition.
by Valenza, Joyce Kasman [author.] | Boyer, Brenda L [author.] | Curtis, Della [author.] | Hogan, Patrick [editor.] | Lauber, Judith [editor.] | Clifford, Tim [editor.] | de Gracia, Karen Sheets [designer.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chicago, Illinois : ALA TechSource, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde.
by Wilde, Sven [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hamburg : Diplomica Verlag, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde.
by Wilde, Sven [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hamburg : Diplomica Verlag, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media and religious change / edited by Marie Gillespie, David Eric John Herbert, and Anita Greenhill.
by Gillespie, Marie, 1953- | Greenhill, Anita | Herbert, David Eric John. Edition: [First edition].Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Berlin ; Boston : De Gruyter, [2013]Copyright date: �2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media in the public sector field guide [electronic resource] : designing and implementing strategies and policies / Ines Mergel and Bill Greeves.
by Mergel, Ines, 1972- | Greeves, Bill | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Optimize [electronic resource] : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden.
by Odden, Lee | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Twitter data analytics / guest editors, Dr Axel Bruns and Dr Katrin Weller.
by Bruns, Axel [editor.] | Weller, Katrin [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: [Bradford, England] : Emerald, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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