Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
By: Percy, Larry.
Contributor(s): Elliott, Richard H.
Publisher: Oxford : Oxford University Press, 2012Edition: fourth edition.Description: xxiii, 389 pages, [20] pages of plates : illustration ; 25 cm.ISBN: 9780199605583.Subject(s): Sales promotion
| Advertising -- Management | Strategic planning | Communication in marketing
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| HF5438.4 Nik Pengurusan kewangan - konsep & kes. | HF5438.4 Sco Building A Winning Sales Team : | HF5438.5 Kot Buy-in : saving your good idea from being shot down / | HF5438.5 Per Strategic advertising management / | HF5438.5 Per Strategic advertising management / | HF5438.5 Per Strategic advertising management / | HF5438.5 Per Strategic advertising management / |
Previous ed.: 2009.
"An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.
Includes bibliographical references and index.
Faculty of Arts, Communication, and Education
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