Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
By: Percy, Larry [author].
Contributor(s): Elliott, Richard H [author].
Material type: BookPublisher: Oxford, United Kingdom : Oxford University Press, [2016]Edition: Fifth Edition.Description: xxiv, 429 pages : illustrations (some colour) ; 25 cm.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 9780198703655.Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5438.5 Per (Browse shelf) | 1 | Not For Loan | ||
Book | IUKL Library Open shelves | Purchase | HF5438.5 Per (Browse shelf) | 2 | Available |
Total holds: 0
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Includes bibliographical references and index.
Faculty of Arts, Communication, and Education
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