Principles of marketing / by Philip Kotler and Gary Armstrong with Marc Oliver Opresnik.
By: Kotler, Philip [author]
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Contributor(s): Armstrong, Gary (Gary M.) [author] | Opresnik, Marc O. (Marc Oliver) [author].
Material type:
BookPublisher: Harlow : Pearson Education Limited, ©2018Edition: 17th ed. Global edition.Description: 734 pages : illustrations ; 28 cm.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 9781292220178.Subject(s):
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Item holds |
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IUKL Library Open shelves | Replacemen | HF5415 Kot (Browse shelf) | 1 | Available | REPLACEMENT FOR 1000008253 |
Total holds: 0
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| HF5415 Kot Principles of marketing / | HF5415 Kot Principles of marketing / | HF5415 Kot Principles of marketing / | HF5415 Kot Principles of marketing / | HF5415 Kot Principles of marketing / | HF5415 Kot Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc Oliver Opresnik. | HF5415 Kot Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc Oliver Opresnik. |
Includes bibliographical references and index.
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