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Exotic visions in marketing theory and practice [electronic resource] / Alf H. Walle.
by Walle, Alf H | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.
by Franses, Philip Hans, 1963- | Paap, Richard | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cambridge, UK ; New York : Cambridge University Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Qualitative research in intelligence and marketing [electronic resource] : the new strategic convergence / Alf H. Walle III.
by Walle, Alf H | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.
by Chandler, Jon | Owen, Mike, 1956- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Developing advertising with qualitative market research [electronic resource] / Judith Wardle.
by Wardle, Judith | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Delivering results in qualitative market research [electronic resource] / Geraldine Lillis.
by Lillis, Geraldine | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai.
by Desai, Philly | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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An introduction to qualitative market research [electronic resource] / Mike Imms and Gill Ereaut.
by Imms, Mike | Ereaut, Gill | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, CA : Sage, 2002Other title: Qualitative market research | Market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Analysis and interpretation in qualitative market research [electronic resource] / Gill Ereaut.
by Ereaut, Gill | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Interviewing groups and individuals in qualitative market research [electronic resource] / [Joanna Chrzanowska].
by Chrzanowska, Joanna | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, CA : Sage, 2002Other title: Qualitative market research | Market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Review of marketing research [electronic resource] / Naresh K. Malhotra, editor.
by Malhotra, Naresh K | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford : Emerald Group Publishing Limited, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Managing market relationships [electronic resource] : methodological and empirical insights / Adam Lindgreen.
by Lindgreen, Adam | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The academic/practitioner divide in marketing - myth or reality? [electronic resource] / Guest editor, Ross Brennan.
by Brennan, Ross | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Services research in a cross-cultural/cross-national context [electronic resource] / guest editor: John B. Ford.
by Ford, John B | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Market research in practice [electronic resource] : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
by Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The effective use of market research [electronic resource] : how to drive and focus better business decisions / Robin J. Birn.
by Birn, Robin | ebrary, Inc. Edition: 4th ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Market intelligence [electronic resource] : how and why organizations use market research / Martin Callingham.
by Callingham, Martin | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Market research in practice [electronic resource] : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
by Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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