IUKL Library

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Exotic visions in marketing theory and practice [electronic resource] / Alf H. Walle.

by Walle, Alf H | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum Books, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.

by Franses, Philip Hans, 1963- | Paap, Richard | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Cambridge, UK ; New York : Cambridge University Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Qualitative research in intelligence and marketing [electronic resource] : the new strategic convergence / Alf H. Walle III.

by Walle, Alf H | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum Books, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.

by Chandler, Jon | Owen, Mike, 1956- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Developing advertising with qualitative market research [electronic resource] / Judith Wardle.

by Wardle, Judith | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Delivering results in qualitative market research [electronic resource] / Geraldine Lillis.

by Lillis, Geraldine | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai.

by Desai, Philly | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
An introduction to qualitative market research [electronic resource] / Mike Imms and Gill Ereaut.

by Imms, Mike | Ereaut, Gill | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Other title: Qualitative market research | Market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Analysis and interpretation in qualitative market research [electronic resource] / Gill Ereaut.

by Ereaut, Gill | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Interviewing groups and individuals in qualitative market research [electronic resource] / [Joanna Chrzanowska].

by Chrzanowska, Joanna | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Other title: Qualitative market research | Market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Review of marketing research [electronic resource] / Naresh K. Malhotra, editor.

by Malhotra, Naresh K | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford : Emerald Group Publishing Limited, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Managing market relationships [electronic resource] : methodological and empirical insights / Adam Lindgreen.

by Lindgreen, Adam | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The academic/practitioner divide in marketing - myth or reality? [electronic resource] / Guest editor, Ross Brennan.

by Brennan, Ross | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Services research in a cross-cultural/cross-national context [electronic resource] / guest editor: John B. Ford.

by Ford, John B | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Market research in practice [electronic resource] : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

by Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Sterling, Va. : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The effective use of market research [electronic resource] : how to drive and focus better business decisions / Robin J. Birn.

by Birn, Robin | ebrary, Inc.

Edition: 4th ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Market intelligence [electronic resource] : how and why organizations use market research / Martin Callingham.

by Callingham, Martin | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Market research in practice [electronic resource] : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

by Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Sterling, Va. : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The Library's homepage is at http://library.iukl.edu.my/.