|
|
|
Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Encyclopaedia of brand equity management [electronic resource] : Vol. III / edited by Muhammad Mohsin.
by Mohsin, Muhammad | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Cultures of commodity branding [electronic resource] / Andrew Bevan, David Wengrow, editors.
by Bevan, Andrew, 1974- | Wengrow, D | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Walnut Creek, CA : Left Coast Press, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Managing brand you [electronic resource] : seven steps to creating your most successful self / Jerry S. Wilson and Ira Blumenthal.
by Wilson, Jerry S | Blumenthal, Ira | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM/American Management Association, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
by Rothacher, Albrecht | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hackensack, New Jersey : World Scientific Pub., c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
by De Chernatony, L. (Leslie) | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford : Emerald, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
by Mathieson, Rick | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph.
by Joseph, Jim, 1963- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
The business of brands [electronic resource] / by Jon Miller & David Muir.
by Miller, Jon, 1971- | Muir, David, 1971- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.
by Solomon, Michael R | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
by Hatch, Mary Jo | Schultz, Majken | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.
by Martin, Dick, 1946- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster.
by Abimbola, Temi | Vallaster, Christine | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.
by Post, Karen | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Profile Books, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Brand risk [electronic resource] : adding risk literacy to brand management / by David Abrahams.
by Abrahams, David, 1953- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Ashgate Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931-2006 | Lannon, Judie | Baskin, Merry | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
