|
|
|
Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
by Dertouzos, James N, 1950- | Garber, Steven, 1950- | ebrary, Inc. Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Santa Monica, Calif. : RAND, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
3G marketing on the internet [electronic resource] : third generation internet marketing strategies for online success / Susan Sweeney, Andy MacLellan, Ed Dorey.
by Sweeney, Susan, 1956- | Dorey, Ed, 1976- | MacLellan, Andy, 1979- | ebrary, Inc. Edition: 7th ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Gulf Breeze, FL : Maximum Press, c2006Other title: Three G marketing on the internet.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Body panic [electronic resource] : gender, health, and the selling of fitness / Shari L. Dworkin and Faye Linda Wachs.
by Dworkin, Shari L | Wachs, Faye Linda | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : New York University Press, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman.
by Silverman, George, 1942- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Go figure! New directions in advertising rhetoric [electronic resource] / Edward F. McQuarrie and Barbara J. Phillips, editors.
by McQuarrie, Edward F | Phillips, Barbara J, 1966- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Audience economics [electronic resource] : media institutions and the audience marketplace / Philip M. Napoli.
by Napoli, Philip M | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Columbia University Press, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Raising consumers [electronic resource] : children and the American mass market in the early twentieth century / Lisa Jacobson.
by Jacobson, Lisa, 1962- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Columbia University Press, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Net words [electronic resource] : creating high-impact online copy / Nick Usborne.
by Usborne, Nick | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
The WetFeet insider guide to careers in advertising and public relations [electronic resource] / WetFeet.
by ebrary, Inc. Edition: 2004 ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Francisco, CA : WetFeet, c2003Other title: Wet Feet insider guide to careers in advertising and public relations | Insider guide to careers in advertising and public relations | Careers in advertising and public relations.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani.
by Lakhani, Dave, 1965- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff.
by Egelhoff, Tom | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Media Flight Plan V : A strategic approach to media planning theory & practice.
by Martin, Dennis G | Coons, Robert D. Edition: 5th ed. Publisher: Utah : 2006 Deer Creek Publishing, 2006Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Mar] (1). Items available for reference: IUKL Library [Call number: HF5826.5 Mar] (1).
|
|
|
|
Media Planning : A Practical Guide / Jim Surmanek,
by Surmanek, Jim. Edition: 3rd ed. Publisher: New York : McGraw Hill, 1996Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Sur] (2). Items available for reference: IUKL Library [Call number: HF5826.5 Sur] (1).
|
|
|
|
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn.
by Hahn, Fred E | Davis, Tom. Edition: 3rd ed. Publisher: Hoboken, N.J. : J. Wiley, ©2003Availability: Items available for loan: IUKL Library [Call number: HF5823 Hah] (1). Items available for reference: IUKL Library [Call number: HF5823 Hah] (1).
|
|
|
|
Advertising & IMC : principles & practice. Sandra E Moriarty.
by Moriarty, Sandra E | Mitchell, Nancy | Wells, William. Edition: 9th ed. Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, ©2012Availability: Items available for loan: IUKL Library [Call number: HF5823 Wel] (1). Items available for reference: IUKL Library [Call number: HF5823 Wel] (1).
|
|
|
|
Study guide for promotion and integrated marketing communications / Richard J. Semenik
by Semenik, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [S.l.] : Academic Internet Publishers, c2007Other title: Cram101 textbook outlines to accompany.Availability: Items available for loan: IUKL Library [Call number: HF5837 Sem] (1). Items available for reference: IUKL Library [Call number: HF5837 Sem] (1).
|
|
|
|
Basic advertising Donald W Jugenheimer
by Jugenheimer, Donald W | Gordon E White. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : College Division, South-Western Pub. Co., 1991Availability: Items available for reference: IUKL Library [Call number: HF5821 .JUG] (1).
|
|
|
|
Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.
by Cronin, Anne M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Routledge, 2004Availability: Items available for loan: IUKL Library [Call number: HF5821 Cro] (1). Items available for reference: IUKL Library [Call number: HF5821 Cro] (1).
|
|
|
|
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
by Russell, Thomas. Edition: 12th ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Items available for reference: IUKL Library [Call number: HF5823 KLE] (1).
|
|
|
|
Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
by Sissors, Jack Zanville. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Crain Books, 2002Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Sis] (1). Items available for reference: IUKL Library [Call number: HF5826.5 Sis] (1).
Checked out (1).
|
