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The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.
by Ramaswamy, Venkatram [author.] | Ozcan, Kerimcan, 1971- [author.]. Material type:  Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Stanford, California : Stanford University Press, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Mastering the complex sale [electronic resource] : how to compete and win when the stakes are high! / Jeff Thull.
by Thull, Jeff, 1949- | ebrary, Inc. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.
by Ramaswamy, Venkatram [author.] | Ozcan, Kerimcan, 1971- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Stanford, California : Stanford University Press, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.
by Ramaswamy, Venkatram [author.] | Ozcan, Kerimcan, 1971- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Stanford, California : Stanford University Press, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Mastering the complex sale [electronic resource] : how to compete and win when the stakes are high! / Jeff Thull.
by Thull, Jeff, 1949- | ebrary, Inc. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.
by Dempster, Craig [author.] | Lee, John, 1974- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Customer-centric marketing : building relationships and creating advocates in the age of the consumer / Aldo Cundari.
by Cundari, Aldo [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
by L�opez, Santiago [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Wilmington, Delaware : Vernon Press, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Managing market relationships [electronic resource] : methodological and empirical insights / Adam Lindgreen.
by Lindgreen, Adam | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Handbook of CRM [electronic resource] : achieving excellence in customer management / Adrian Payne.
by Payne, Adrian. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Commodifying everything : relationships of the market / edited by Susan Strasser.
by Strasser, Susan, 1948-. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.
by Clements, Michal, 1963- | Thompson, Teri Lucie, 1956- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: West Lafayette, Ind. : Purdue University Press, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
by Peppers, Don [author.] | Rogers, Martha, 1952- [author.]. Edition: Third edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Consumer cosmopolitanism in the age of globalization [electronic resource] / editor, Melvin Prince.
by Prince, Melvin. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein.
by Lowenstein, Michael W, 1942- [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar.
by Malhotra, Naresh K [author.] | Uslay, Can, 1973- [author.] | Bayraktar, Ahmet [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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UnMarketing : everything has changed and nothing is different / Scott Stratten, Alison Stratten.
by Stratten, Scott [author.] | Stratten, Alison [author.]. Edition: Second edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, [2017]Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Spark [electronic resource] : be more innovative through co-creation / John Winsor.
by Winsor, John, 1959- | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2005Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Relationship Economy-Erfolg durch werthaltige Kundenbeziehungen : Lassen Sie Daten f�ur Sie arbeiten, lernen Sie Ihre Kunden verstehen / Xavier van Leeuwe, Matt Lindsay, Matthijs van de Peppel ; ubersetzt aus dem Niederl�andischen von Ingrid Ostermann.
by Van Leeuwe, Xavier [author.] | Lindsay, Matt [author.] | Van de Peppel, Matthijs [author.] | Ostermann, Ingrid [translator.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Munchen : UVK Verlag, 2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
by Fournier, Susan | Breazeale, Michael, 1964- | Fetscherin, Marc | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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