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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle, N.J. : Pearson, c2014Availability: Items available for loan: IUKL Library [Call number: HF5415 Kot] (2). Items available for reference: IUKL Library [Call number: HF5415 Kot] (1).
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Principles of marketing / by Philip Kotler and Gary Armstrong with Marc Oliver Opresnik.

by Kotler, Philip [author] | Armstrong, Gary (Gary M.) [author] | Opresnik, Marc O. (Marc Oliver), 1969- [author].

Edition: 17th ed. Global edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education Limited, ©2018Availability: Items available for loan: IUKL Library [Call number: HF5415 Kot] (1).
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 14th ed., global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Prentice Hall, 2012Availability: Items available for loan: IUKL Library [Call number: HF5415 Kot] (1).
Marketing : an introduction / Gary Armstrong, Philip Kotler ; with Marc Oliver Opresnik.

by Kotler, Philip, author | Opresnik Marc Oliver | Armstrong, Gary (Gary M.), author.

Edition: 14th ed. Publisher: Harlow, England Pearson 2020Availability: Items available for loan: IUKL Library [Call number: HF5415 Kot] (1). Items available for reference: IUKL Library [Call number: HF5415 Kot] (1).
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