IUKL Library

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Marketplace lifestyles in an age of social media [electronic resource] : theory and methods / Lynn R. Kahle and Pierre Valette-Florence.

by Kahle, Lynn R | Valette-Florence, Pierre | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.

by Kahle, Lynn R | Riley, Chris, 1958- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Psychology Press, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.

by Minton, Elizabeth A [author.] | Kahle, Lynn R [author.].

Edition: First edition.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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