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Global marketing and advertising - understanding cultural paradoxes.
by Mooij,Marieke. Material type:  Book Publisher: London : Sage Publications, 1997Availability: Items available for reference: IUKL Library [Call number: HF5415.127 Moo] (1).
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Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The age curve [electronic resource] : how to profit from the coming demographic storm / Kenneth W. Gronbach.
by Gronbach, Kenneth W | American Management Association | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Food marketing to children and youth [electronic resource] : threat or opportunity? / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors.
by Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth | McGinnis, J. Michael | Gootman, Jennifer Appleton | Kraak, Vivica I | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Washington, DC : National Academies Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Breaking up America [electronic resource] : advertisers and the new media world / Joseph Turow.
by Turow, Joseph | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : University of Chicago Press, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Raising consumers [electronic resource] : children and the American mass market in the early twentieth century / Lisa Jacobson.
by Jacobson, Lisa, 1962- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Columbia University Press, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
by Hooley, Graham J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : |a New York : Prentice Hall Europe, 1998Availability: Items available for reference: IUKL Library [Call number: HF5415 Hoo] (1).
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Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The age curve [electronic resource] : how to profit from the coming demographic storm / Kenneth W. Gronbach.
by Gronbach, Kenneth W | American Management Association | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Shaping efficient employer branding strategies to target Generation Y [electronic resource] : a cross-national perspective on recruitment marketing / Elena Hubschmid.
by Hubschmid, Elena, 1984- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bern : Peter Lang, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
by Fromm, Jeff | Garton, Christie | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing food to children and adolescents [electronic resource] : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor.
by Wilks, Nicoletta A | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Nova Science Publishers, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes].
by Cliquet, G�erard | Hughes, Eugene | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Newport Beach, Calif. : ISTE Ltd. ; ISTE USA, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Breaking up America [electronic resource] : advertisers and the new media world / Joseph Turow.
by Turow, Joseph | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : University of Chicago Press, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Food marketing to children and youth [electronic resource] : threat or opportunity? / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors.
by Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth | McGinnis, J. Michael | Gootman, Jennifer Appleton | Kraak, Vivica I | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Washington, DC : National Academies Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
by Britton, Matthew [author.] | Lucio, Antonio [author of introduction, etc.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
by Britton, Matthew [author.] | Lucio, Antonio [author of introduction, etc.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (2).
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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
by Smith, Kerry, 1963- [author.] | Hanover, Dan, 1973- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Effective advertising strategies for your business / Cong Li.
by Li, Cong [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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