Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Publisher: New York, NY : McGraw-Hill Education, 2015Edition: tenth edition.Description: xxxiv, 842 pages : color illustrations ; 29 cm.ISBN: 9789814575119.Subject(s): Advertising | Sales promotion | Communication in marketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5823 Bel (Browse shelf) | 1 | Not For Loan | ||
Book | IUKL Library Open shelves | Purchase | HF5823 Bel (Browse shelf) | 2 | Available |
Total holds: 0
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Includes bibliographical references (pages 280-810) and indexes.
Faculty of Arts, Communication, and Education
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