IUKL Library catalog › Results of search for 'su:"Branding marketing"'

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Your search returned 156 results.

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		Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and J�org Stolz. by Usunier, Jean-Claude \| Stolz, J�org. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Burlington, Vermont : Ashgate, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Log in to add tags. Add to cart (remove)
		What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by Yohn, Denise Lee, 1967-. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Hospitality branding [electronic resource] / Chekitan S. Dev. by Dev, Chekitan S. (Chekitan Singh), 1959- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Ithaca : Cornell University Press, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available The Olympic Games effect [electronic resource] : how sports marketing builds strong brands / John A. Davis. by Davis, John, 1960 Feb. 17- \| ebrary, Inc. Edition: Rev. and updated.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Singapore : John Wiley & Sons Singapore, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by Miletsky, Jason I \| Smith, Genevieve \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick. by Martinez Onaindia, Carlos \| Resnick, Brian, 1974- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 \| Lannon, Judie \| Baskin, Merry \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzm�an and Oriol Iglesias. by Guzm�an, Francisco \| Iglesias, Oriol \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: [Bradford] : Emerald Insight, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Brand zero : the complete branding guide for start-ups / Jacky Tai. by Tai, Jacky. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Singapore : Marshall Cavendish Business, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by Brennan, Bernie \| Schafer, Lori \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan. by Halloran, Tim, 1969- \| Morgan, Adrian. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Encyclopaedia of brand equity management. Vol. III [electronic resource] / edited by Muhammad Mohsin. by Mohsin, Muhammad \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mumbai : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography. by Legorburu, Gaston \| McColl, Darren \| Starr, John \| Bellumio, Ariel \| Ferrazza, Francis \| Caballero, Antonio. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand risk [electronic resource] : adding risk literacy to brand management / by David Abrahams. by Abrahams, David, 1953- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Aldershot, England ; Burlington, VT : Ashgate Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Cultures of commodity branding [electronic resource] / Andrew Bevan, David Wengrow, editors. by Bevan, Andrew, 1974- \| Wengrow, D \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Walnut Creek, CA : Left Coast Press, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by Salinas, Gabriela \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner. by Gentner, Friedrich \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hamburg : Diplomica Verlag, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Positioning for professionals [electronic resource] : how professional knowledge firms can differentiate their way to success / Tim Williams. by Williams, Tim, 1954- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Tom Eslinger. by Eslinger, Tom. Edition: First Edition.Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Hoboken : Wiley, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)

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