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Nation Branding �Osterreichs : eine Untersuchung der "Marke �Osterreich" in Polen / Katarzyna Kapuscinska.
by Kapuscinska, Katarzyna [author.]. Material type:  Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Hamburg, [Germany] : Diplomica Verlag, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The connected customer [electronic resource] : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.].
by Wuyts, Stefan | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, c2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
by Fournier, Susan | Breazeale, Michael, 1964- | Fetscherin, Marc | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Branding in governance and public management [electronic resource] / Jasper Eshuis and Erik-Hans Klijn.
by Eshuis, Jasper, 1972- | Klijn, Erik-Hans | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
by Riezebos, H. J, 1960- | Grinten, Jaap van der | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.
by McAllister, Matthew P | West, Emily | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Promotional culture and convergence [electronic resource] : markets, methods, media / edited by Helen Powell.
by Powell, Helen | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena Gonz�alez del Valle Brena.
by Balmer, John M. T | del Valle Brena, Almudena Gonz�alez | Illia, Laura | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Oxfordshire, England ; New York : Routledge, c2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The storytelling edge : how to transform your business, stop screaming into the void, and make people love you / Joe Lazauskas and Shane Snow.
by Lazauskas, Joe [author.] | Snow, Shane [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2018Copyright date: �2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
by Tybout, Alice M [editor.] | Calkins, Tim [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.
by Watkins, Alexandra [author.]. Edition: Second edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Oakland, California : Berrett-Koehler Publishers, Inc., [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Point-Of-Sale-Qualit�at : Konzeptualisierung, Operationalisierung und Validierung / Sarah Neuhaus.
by Neuhaus, Sarah [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Berlin : Logos Verlag, [2014]Copyright date: �2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Multiply Your Business Value Through Brand and AI.
by Narayan, Rajan. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Business Expert Press, 2021Copyright date: �2021Online access: Click to View Availability: Items available for loan: (1), IUKL Library (1).
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Make It, Don't Fake It : Leading with Authenticity for Real Business Success.
by Horn, Sabrina. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Oakland : Berrett-Koehler Publishers, Incorporated, 2021Copyright date: �2021Online access: Click to View Availability: Items available for loan: (1), IUKL Library (1).
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Brand Wars : Combat Strategies for Indian Brands.
by Gupte, Rajiv | Limaye, Anand. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New Delhi : SAGE Publications India Pvt, Ltd., 2021Copyright date: �2021Online access: Click to View Availability: Items available for loan: (1), IUKL Library (1).
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Protecting the Brand : Counterfeiting and Grey Markets.
by Hlavnicka, Peter | Keats, Anthony. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Business Expert Press, 2021Copyright date: �2021Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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