IUKL Library catalog › Results of search for 'su:"Brand name products"'

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		Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes. by Lopes, Teresa da Silva, 1968-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Cambridge : Cambridge University Press, 2007Online access: Table of contents only Availability: Items available for loan: IUKL Library [Call number: HD9350.5 Lop] (1). Place hold Log in to add tags. Add to cart (remove)
		BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson. by Adamson, Allen P. Edition: 1st ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: IUKL Library [Call number: HF5415.1255 All] (1). Place hold Add to cart (remove)
		Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde \| Bjerre, Mogens, 1959- \| Knudtzen, Charlotte F. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2009Availability: Items available for loan: IUKL Library [Call number: HD69 Hed] (1). Lists: 20150427 MQA MIS , 20190527 MQA FBIHS Master in Communication . Place hold Add to cart (remove)
		Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. by Perrey, Jesko \| Spillecke, Dennis. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, 2013Availability: Items available for loan: IUKL Library [Call number: HF5415.1255 Per] (1). Lists: 20190307 MQA CFGS Foundation in Arts (FIA) , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication . Place hold Add to cart (remove)
		No cover image available Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. by LePla, F. Joseph, 1955- \| Parker, Lynn M, 1956- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Westport, Conn. : Quorum, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout. by Trout, Jack \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen. by Chandler, Jon \| Owen, Mike, 1956- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. by Rothacher, Albrecht \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hackensack, New Jersey : World Scientific Pub., c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles. by Rutherford, David \| Knowles, Jonathan \| Institute of Communication Agencies \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by Yohn, Denise Lee, 1967-. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Branded customer service [electronic resource] : the new competitive edge / by Janelle Barlow and Paul Stewart. by Barlow, Janelle, 1943- \| Stewart, Paul \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: San Francisco, Calif. : Berrett-Koehler, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang. by Wang, Jing, 1950- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Cambridge, Mass. : Harvard University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by Miletsky, Jason I \| Smith, Genevieve \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick. by Martinez Onaindia, Carlos \| Resnick, Brian, 1974- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 \| Lannon, Judie \| Baskin, Merry \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Cadbury's purple reign [electronic resource] : the story behind chocolate's best-loved brand / John Bradley. by Bradley, John \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chichester, England ; Hoboken, NJ : John Wiley, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzm�an and Oriol Iglesias. by Guzm�an, Francisco \| Iglesias, Oriol \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: [Bradford] : Emerald Insight, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Brand zero : the complete branding guide for start-ups / Jacky Tai. by Tai, Jacky. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Singapore : Marshall Cavendish Business, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available The invisible grail [electronic resource] : how brands can use words to engage with audiences / John Simmons. by Simmons, John \| ebrary, Inc. Edition: [New ed.].Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Singapore : London : Marshall Cavendish Business ; Cyan Communications Ltd., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Encyclopaedia of brand equity management. Volume II [electronic resource] / edited by Prof. Muhammad Mohsin. by Mohsin, Muhammad \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2009Other title: Encyclopedia of brand equity management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)

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