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Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and J�org Stolz.
by Usunier, Jean-Claude | Stolz, J�org. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Burlington, Vermont : Ashgate, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
by Yohn, Denise Lee, 1967-. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Hospitality branding [electronic resource] / Chekitan S. Dev.
by Dev, Chekitan S. (Chekitan Singh), 1959- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Ithaca : Cornell University Press, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The Olympic Games effect [electronic resource] : how sports marketing builds strong brands / John A. Davis.
by Davis, John, 1960 Feb. 17- | ebrary, Inc. Edition: Rev. and updated.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons Singapore, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
by Martinez Onaindia, Carlos | Resnick, Brian, 1974- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931-2006 | Lannon, Judie | Baskin, Merry | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzm�an and Oriol Iglesias.
by Guzm�an, Francisco | Iglesias, Oriol | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: [Bradford] : Emerald Insight, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Brand zero : the complete branding guide for start-ups / Jacky Tai.
by Tai, Jacky. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Singapore : Marshall Cavendish Business, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.
by Brennan, Bernie | Schafer, Lori | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
by Halloran, Tim, 1969- | Morgan, Adrian. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Encyclopaedia of brand equity management. Vol. III [electronic resource] / edited by Muhammad Mohsin.
by Mohsin, Muhammad | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.
by Fuggetta, Rob | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.
by Legorburu, Gaston | McColl, Darren | Starr, John | Bellumio, Ariel | Ferrazza, Francis | Caballero, Antonio. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Brand risk [electronic resource] : adding risk literacy to brand management / by David Abrahams.
by Abrahams, David, 1953- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Ashgate Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Cultures of commodity branding [electronic resource] / Andrew Bevan, David Wengrow, editors.
by Bevan, Andrew, 1974- | Wengrow, D | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Walnut Creek, CA : Left Coast Press, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
by Salinas, Gabriela | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner.
by Gentner, Friedrich | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hamburg : Diplomica Verlag, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Positioning for professionals [electronic resource] : how professional knowledge firms can differentiate their way to success / Tim Williams.
by Williams, Tim, 1954- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Tom Eslinger.
by Eslinger, Tom. Edition: First Edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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