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Advertising and promotion : an integrated marketing communications perspective.
by Belch, George E | Belch, Michael A. Edition: 5th ed.Material type: Book Publisher: New York : McGraw Hill, 2001Availability: Items available for loan: IUKL Library [Call number: HF5828 Bel] (2). Items available for reference: IUKL Library [Call number: HF5828 Bel] (1).
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Advertising and Promotion-An Integrated Marketing Communications Perspective.
by Belch, George E | Belch, Michael A. Edition: 8edit.Material type: Book Publisher: Boston : McGraw Hill, 2009Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1).
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Teknologi maklumat and komunikasi.
by Abdul Razak Hamdan | Mohd Zakree Ahmad Nazri | Mohd Zamri Murah | Yazrina Yahya | Mohd Shanudin Zakaria | Hafiz Mohd Sarim | Mohammad Faidzul Nasrudin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kuala Lumpur : McGraw Hill, 2004Availability: Items available for loan: IUKL Library [Call number: TS58.5 Abd] (1). Items available for reference: IUKL Library [Call number: TS58.5 Abd] (1).
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Strategies that win sales [electronic resource] : best practices of the world's leading organizations / Mark Marone and Seleste Lunsford.
by Marone, Mark D | Lunsford, Seleste E | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
by Kelly, Lois, 1955- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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High performance marketing [electronic resource] : bringing method to the madness of marketing / Naras Eechambadi.
by Eechambadi, Naras | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Study guide for promotion and integrated marketing communications / Richard J. Semenik
by Semenik, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [S.l.] : Academic Internet Publishers, c2007Other title: Cram101 textbook outlines to accompany.Availability: Items available for loan: IUKL Library [Call number: HF5837 Sem] (1). Items available for reference: IUKL Library [Call number: HF5837 Sem] (1).
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Integrated marketing communications : A primer Philip J. Kitchen
by Kitchen , Philip J | Patrick de Pelsmacker. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2004Availability: Items available for reference: IUKL Library [Call number: HF5415 Kit] (1).
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Integrated marketing communications / David Pickton, Amanda Broderick.
by Pickton, David | Broderick, Amanda. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Prentice Hall, 2005Availability: Items available for loan: IUKL Library [Call number: HF5415.123 Pic] (1). Items available for reference: IUKL Library [Call number: HF5415.123 Pic] (1).
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Space race : an inside view of the future of communications planning / Jim Taylor
by Taylor, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: IUKL Library [Call number: HF5415 Tay] (1).
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Integrated marketing communications : primer / Philip J. Kitchen and Patrick de Pelsmacker.
by Kitchen, Philip J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2004Availability: Items available for loan: IUKL Library [Call number: HF5415 Kit] (1). Items available for reference: IUKL Library [Call number: HF5415 Kit] (1).
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Marketing communications : theory and applications / John R. Rossiter and Steven Bellman
by Rossiter, John R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Frenchs Forest, NSW : Pearson-Prentice Hall, c2005Availability: Items available for reference: IUKL Library [Call number: HF5415 Ros] (1).
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A practical guide to integrated marketing communications : pedoman praktis untuk komunikasi pemasaran terpadu / Tom Brannan.
by Brannan, Tom | Suharto, Sandiwan | Purnomo, J. Dwi Helly. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Jakarta : Gramedia Pustaka Utama, 1998Other title: Pedoman praktis untuk komunikasi pemasaran terpadu.Availability: Items available for loan: IUKL Library [Call number: HF5415 Bra] (1).
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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
by Smith, P. R. (Paul Russell), 1957- | Zook, Ze. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2011Availability: Items available for loan: IUKL Library [Call number: HF5415.123 Smi] (1). Items available for reference: IUKL Library [Call number: HF5415.123 Smi] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: USA: Pearson Education 2014Availability: Items available for loan: IUKL Library [Call number: HF5415 Clo] (3). Items available for reference: IUKL Library [Call number: HF5415 Clo] (1).
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Communicating the new [electronic resource] : how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin.
by Erwin, Kim, 1965- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., c2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Strategies that win sales [electronic resource] : best practices of the world's leading organizations / Mark Marone and Seleste Lunsford.
by Marone, Mark D | Lunsford, Seleste E | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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High performance marketing [electronic resource] : bringing method to the madness of marketing / Naras Eechambadi.
by Eechambadi, Naras | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The impact of cultural characteristics on international web design in marketing communications [electronic resource] : an analysis / Anna F. Breiten�oder.
by Breiten�oder, Anna F | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hamburg : Diplomica Verlag, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
by Kelly, Lois, 1955- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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