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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc. Edition: 2nd ed.Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].
by Moschis, George P, 1944- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The 50 plus market [electronic resource] : why the future is age-neutral when it comes to marketing and branding strategies / Dick Stroud.
by Stroud, Dick | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Kogan Page, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
by Meyer, Marc H | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Niche marketing for coaches [electronic resource] : a practical handbook for building a life coaching, executive coaching or business coaching practice / Hannah McNamara.
by McNamara, Hannah | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Thorogood, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao.
by Rao, C. P | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, England : Burlington, VT : Ashgate, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow.
by Turow, Joseph | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cambridge, Mass. : MIT Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
by Varey, Richard J, 1955- | Lewis, Barbara R | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The great tween buying machine [electronic resource] : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
by Siegel, David L | Coffey, Timothy J | Livingston, Gregory | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Publishing, c 2004Other title: Capturing your share of the multi-billion-dollar tween market.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Raising consumers [electronic resource] : children and the American mass market in the early twentieth century / Lisa Jacobson.
by Jacobson, Lisa, 1962- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Columbia University Press, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Latinos, Inc [electronic resource] : the marketing and making of a people / Arlene D�avila.
by D�avila, Arlene M, 1965- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berkeley, CA : University of California Press, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
by Kim, W. Chan | Mauborgne, Renée. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c2005Availability: Items available for loan: IUKL Library [Call number: HF5415.153 Kim] (1).
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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
|
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The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].
by Moschis, George P, 1944- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
|
|
|
|
Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
by Varey, Richard J, 1955- | Lewis, Barbara R | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
|
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The great tween buying machine [electronic resource] : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
by Siegel, David L | Coffey, Timothy J | Livingston, Gregory | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Publishing, c 2004Other title: Capturing your share of the multi-billion-dollar tween market.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
|
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The 50 plus market [electronic resource] : why the future is age-neutral when it comes to marketing and branding strategies / Dick Stroud.
by Stroud, Dick | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: London : Kogan Page, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
by McDonald, Malcolm | Dunbar, Ian | ebrary, Inc. Edition: Rev. 4th ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester : John Wiley & Sons, Ltd., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene D�avila.
by D�avila, Arlene M, 1965- | ebrary, Inc. Edition: Updated ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berkeley : University of California Press, c2012Other title: Latinos Incorporated.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
by Meyer, Marc H | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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