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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
by Demangeot, Catherine [editor.] | Broderick, Amanda J [editor.] | Craig, C. Samuel [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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International marketing / Ogenyi Omar.
by Omar, Ogenyi [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009Availability: Items available for reference: IUKL Library [Call number: HF1416 Oma] (1).
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Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms / Mario Glowik.
by Glowik, Mario [author.]. Edition: Second, revised and updated edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Berlin : De Gruyter Oldenbourg, [2016]Copyright date: �2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Entrepreneurship in international marketing / Edited by Shaoming Zou, Hui Xu, Linda Hui Shi.
by Zou, Shaoming [editor.] | Xu, Hui [editor.] | Shi, Linda Hui [editor.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Bingley, England : Emerald, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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International marketing and export management / Gerald Albaum, Edwin Duerr, Alexander Josiassen.
by Albaum, Gerald, author [author] | Duerr, Edwin [author] | Josiassen, Alexander [author]. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Harlow, United Kingdom : Pearson, 2016Availability: Items available for loan: IUKL Library [Call number: HF1416 Int] (1). Items available for reference: IUKL Library [Call number: HF1416 Int] (1).
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A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
by White, Michael, 1951- | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Novato, CA : World Trade Press, 2002Other title: International marketing blunders.Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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A short course in international marketing [electronic resource] : approaching and penetrating the global marketplace / Jeffrey Edmund Curry.
by Curry, Jeffrey E, 1953- | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Rafael, Calif. : World Trade Press, c1999Other title: International marketing.Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Services--the export of the 21st century [electronic resource] : a guidebook for US service exporters / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr.
by Reif, Joe | Ditterich, Kirsten M | Larsen, Mitch G | Ostrea, Robert A | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: San Rafael, Calif. : World Trade Press, c1997Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Export-import theory, practices, and procedures [electronic resource] / Belay Seyoum.
by Seyoum, Belay, 1953- | ProQuest (Firm). Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2009Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
by Moore, Karl, 1955- | Pareek, Niketh | ProQuest (Firm). Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam.
by Karam, Amy [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2016]Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Die Internationalisierung der Bayerischen Motoren Werke AG : vom reinen Exportgesch�aft zur Gr�undung eigener Tochtergesellschaften im Ausland 1945-1981 / Annika Biss.
by Biss, Annika [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Berlin, [Germany] ; Boston, [Massachusetts] : Walter de Gruyter, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Mon entreprise �a l'international : mission possible ou impossible ? / Claude Dugr�e.
by Dugr�e, Claude [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Rosem�ere, Qu�ebec : Clermont �Editeur, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The International politics of surplus capacity [electronic resource] : competition for market shares in the world recession / edited by Susan Strange, Roger Tooze.
by Strange, Susan, 1923-1998 | Tooze, Roger | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon : Routledge, 2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The future of global business [electronic resource] : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A | Kotabe, Masaaki | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Business abroad [electronic resource] / Lawrence E. Koslow.
by Koslow, Lawrence E | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Abingdon [England] : Routledge, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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International marketing [electronic resource] : strategy and management / Colin Gilligan and Martin Hird.
by Gilligan, Colin | Hird, Martin | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Oxon [England] : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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International marketing [electronic resource] : a strategic approach to world markets / Simon Majaro.
by Majaro, Simon | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Perspectives on international marketing-- re-issued [electronic resource] / edited by Stanley J. Paliwoda.
by Paliwoda, Stanley J | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.
by Turnbull, Peter W | Paliwoda, Stanley J | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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