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Marketing information products and services [electronic resource] : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.].
by Jain, Abhinandan K | International Development Research Centre (Canada) | ebrary, Inc. Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
by Smith, Brian D. (Brian David), 1961- | Raspin, Paul G | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing management : An Asian Perspective. Philip Kotler ... [et al.].
by Kotler, Philip | Kevin Lane Keller | Swee Hoon Ang | Siew Meng Leong | Chin Tiong Tan. Edition: 5th ed. Publisher: Singapore : Prentice Hall, 2009Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (5). Items available for reference: IUKL Library [Call number: HF5415.13 Kot] (1).
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A framework for marketing management. Philip Kotler.
by Kotler, Philip | Keller, Kevin Lane. Edition: 5th ed. Publisher: Boston : Prentice Hall, ©2012Availability: Items available for loan: IUKL Library [Call number: HF5415 Kot] (1). Items available for reference: IUKL Library [Call number: HF5415 Kot] (1).
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Marketing Management
by Philip Kotler | Kevin Lane Keller | Mairead Brady | Malcolm Goodman | Torben Hansen. Publisher: Harlow ; London ; New York [etc.] : Pearson Prentice Hall, 2009Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (1). Items available for reference: IUKL Library [Call number: HF5415.13 Kot] (1).
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Marketing Management : A Strategic Decision-Making Approach.
by John W Mullins | Orville C Walker. Edition: 8th ed. Publisher: New York : McGraw-Hill, ©2013Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Boy] (1). Items available for reference: IUKL Library [Call number: HF5415.13 Boy] (1).
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Marketing Management.
by Philip Kotler | Kevin Lane Keller. Edition: 14th ed. Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2012Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (2). Items available for reference: IUKL Library [Call number: HF5415.13 Kot] (1).
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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 7th ed. Publisher: Australia : South-Western Cengage Learning, c2012Other title: Marketing.Availability: Items available for loan: IUKL Library [Call number: HF5415 Lam] (1). Items available for reference: IUKL Library [Call number: HF5415 Lam] (1).
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Applications in Basic Marketing : Clippings from the Popular Business Press / William D Perrault
by Perrault, William D | Jerome E McCarthy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin McGraw Hill 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Per] (1).
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Strategic marketing management cases David W Cravens
by Cravens, David W. Edition: 7th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill, 2002Availability: Items available for reference: IUKL Library [Call number: HF5415 Cra] (1).
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Marketing management Richard P. Bagozzi
by Bagozzi , Richard P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415 Man] (1).
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Best practice cases in branding lessons from the world's strongest brands Kevin Lane Keller
by Keller , Kevin Lane. Edition: 3rd ed Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, 2008Availability: Items available for reference: IUKL Library [Call number: HD69 KEL] (1).
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Global marketing management / Warren J. Keegan.
by Keegan, Warren J. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2002Availability: Items available for loan: IUKL Library [Call number: HF1416 Kee] (2). Items available for reference: IUKL Library [Call number: HF1416 Kee] (1).
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The marketing plan handbook / Marian Burk Wood.
by Wood, Marian Burk. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005Availability: Items available for reference: IUKL Library [Call number: HF5415.13 Woo] (1).
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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 11th ed. Publisher: Australia : South-Western, Cengage Learning, c2013Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Hut] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th [ed.] Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2012Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12 ed. Pearson International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2006Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (3). Items available for reference: IUKL Library [Call number: HF5415.13 Kot] (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Prentice Hall ; c2011Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Lov] (2).
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Al-Ghazali dalam pengurusan strategik: pendekatan etika Islam/ Ridzuan Masri and Razlina Abd Rani
by Ridzuan Masri | Razlina Abd Masri. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Selangor: Kolej Universiti Islam Antarabangsa Selangor, 2015Availability: Items available for loan: IUKL Library [Call number: HF5415 Rid] (1). Items available for reference: IUKL Library [Call number: HF5415 Rid] (1).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Pearson Education South Asia, c2012Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Mar] (2). Items available for reference: IUKL Library [Call number: HF5415.13 Mar] (1).
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