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Services marketing : integrating customer focus across the firm.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type:  Book Publisher: Boston : McGraw Hill Higher Education, 2000Availability: Items available for loan: IUKL Library [Call number: HD9980 Zei] (4). Checked out (1).
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The Service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value.
by Heskett, James L. Material type: Book Publisher: New York : Dryden Press, 1997Availability: Items available for loan: IUKL Library [Call number: HF5415.5 Hes] (1).
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Services marketing.
by Kurtz, David L | Clow, Kenneth E. Material type: Book Publisher: New York : John Wiley & Sons, 1998Availability: Items available for loan: IUKL Library [Call number: HD9980.5 Kur] (1). Checked out (1).
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Pengurusan khidmat pelanggan : petua & teknik / Rahmat Ismail.
by Rahmat Ismail. Material type: Book Publisher: Kuala Lumpur : Utusan Publications & Distributors, 2001Availability: Items available for loan: IUKL Library [Call number: HF5415.5 Rah] (1).
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Service marketing.
by Zahorik, Anthony J | Keiningham, Timothy L | Rust, Roland T. Material type: Book Publisher: New York : Harper Collins, 1996Availability: Items available for loan: IUKL Library [Call number: HD9980.5 Zah] (3). Items available for reference: IUKL Library [Call number: HD9980.5 Kei] (1).
Checked out (1).
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Services marketing.
by Zeithaml, Valarie A | Bitner, Mary Jo. Material type: Book Publisher: New York : McGraw Hill, 1996Availability: No items available
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Customer service : a practical approach.
by Harris, Elaine K. Edition: 3th ed.Material type: Book Publisher: New Jersey : Prentice Hall, 2003Availability: Items available for reference: IUKL Library [Call number: HF5415.5 Har] (1).
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IMC The Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing.
by Schultz, Don. Edition: 1st.Material type: Book Publisher: New York : McGraw Hill, 2003Availability: Items available for loan: IUKL Library [Call number: HF5415 Sch] (1). Items available for reference: IUKL Library [Call number: HF5415 Sch] (1).
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Service management and marketing : customer management in service competition. Christian Grönroos.
by Christian Grönroos. Edition: 3rd ed. Publisher: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, ©2007Availability: Items available for loan: IUKL Library [Call number: HD9980.5 Gro] (1). Items available for reference: IUKL Library [Call number: HD9980.5 Gro] (1).
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Customer service : a practical approach / Elaine K. Harris.
by Harris, Elaine K. Edition: 6th ed. International edition Publisher: Boston : Pearson, c2013Availability: Items available for loan: IUKL Library [Call number: HF5415.5 Har] (1).
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Service-ability : create a customer centric culture and gain competitive advantage / Kevin Robson.
by Robson, Kevin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, U.K. : Wiley, 2013Availability: Items available for loan: IUKL Library [Call number: HF5415.5 Rob] (1).
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The innovator's dilemma : the revolutionary book that will change the way you do business / Clayton M. Christensen.
by Christensen, Clayton M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Harper Business, c2003Availability: Items available for loan: IUKL Library [Call number: HD53 Chr] (1).
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The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor.
by Christensen, Clayton M | Raynor, Michael E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c2003Availability: Items available for loan: IUKL Library [Call number: HD53 Chr] (1).
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