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IMC : Using advertising and promotion to build brands. Material type:  Book Publisher: Boston : McGraw Hill, 2002Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Imc] (1).
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IMC The Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing.
by Schultz, Don. Edition: 1st.Material type: Book Publisher: New York : McGraw Hill, 2003Availability: Items available for loan: IUKL Library [Call number: HF5415 Sch] (1). Items available for reference: IUKL Library [Call number: HF5415 Sch] (1).
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Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker.
by LePla, F. Joseph, 1955- | Parker, Lynn M, 1956- | ebrary, Inc. Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Encyclopaedia of brand equity management [electronic resource] : Volume II / edited by Prof. Muhammad Mohsin.
by Mohsin, Muhammad | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2009Other title: Encyclopedia of brand equity management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Encyclopaedia of brand equity management [electronic resource] : Volume I / edited by Prof. Muhammad Mohsin.
by Mohsin, Muhammad | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House, 2009Other title: Encyclopedia of brand equity management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Encyclopaedia of brand equity management [electronic resource] : Vol. III / edited by Muhammad Mohsin.
by Mohsin, Muhammad | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The Corinne T. Netzer 2002 calorie counter [electronic resource] / Corinne T. Netzer.
by Netzer, Corinne T | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Dell, 2001Other title: 2002 calorie counter | Calorie counter.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz.
by Schultz, Don E | Schultz, Heidi F | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2004Other title: Integrated marketing communication, the next generation.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
by Rothacher, Albrecht | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hackensack, New Jersey : World Scientific Pub., c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Creating passionbrands [electronic resource] : getting to the heart of branding / Helen Edwards and Derek Day.
by Edwards, Helen, 1965- | Day, Derek, 1949- | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Sterling, Va. : Kogan Page Limited, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
by Ford, Kevin | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The business of brands [electronic resource] / by Jon Miller & David Muir.
by Miller, Jon, 1971- | Muir, David, 1971- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
by Rutherford, David | Knowles, Jonathan | Institute of Communication Agencies | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.
by Martin, Dick, 1946- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.
by Post, Karen | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brandscendence [electronic resource] : three essential elements of enduring brands / Kevin A. Clark.
by Clark, Kevin A | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
; Audience:
General;
Publisher: Chicago : Dearborn Trade, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls.
by Baskin, Merry | Earls, Mark | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Wordcraft [electronic resource] : the art of turning little words into big business / Alex Frankel.
by Frankel, Alex | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Crown Publishers, c2004Other title: Words into big business.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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