IUKL Library

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Customer-driven strategy.

by Wallace, Thomas F.

Material type: book Book Publisher: Vermont : OMNE, 1992Availability: Items available for loan: IUKL Library [Call number: HD69 Wal] (1).
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Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

by Gibbs, Richard, 1955- | Humphries, Andrew, 1949- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Strategic alliances and marketing partnerships.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.

by Halinen, Aino, 1961- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Lead generation for the complex sale [electronic resource] : boost the quality and quantity of leads to increase your ROI / Brian J. Carroll.

by Carroll, Brian J. (Brian James), 1970- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Microsoft Dynamics CRM 4 for dummies [electronic resource] / Joel Scott, David Lee.

by Scott, Joel | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Indianapolis, IN : Wiley, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
E-commerce relationship marketing [electronic resource] / Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.

by Fjermestab, Jerry | Romano, Nicholas C | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Managing market relationships [electronic resource] : methodological and empirical insights / Adam Lindgreen.

by Lindgreen, Adam | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Customer relationship management [electronic resource] : how to turn a good business into a great one! / Graham Roberts-Phelps.

by Roberts-Phelps, Graham | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Hawksmere, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The rainmaker's toolkit [electronic resource] : power strategies for finding, keeping, and growing profitable clients / Harry Mills.

by Mills, Harry, 1950- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Spark [electronic resource] : be more innovative through co-creation / John Winsor.

by Winsor, John, 1959- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The referral of a lifetime [electronic resource] : the networking system that produces bottom-line results-- every day! / Tim Templeton with Lynda Rutledge Stephenson.

by Templeton, Timothy L | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: San Francisco : Berrett-Koehler, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Sales therapy? [electronic resource] : effective selling for the small business owner / Grant Leboff.

by Leboff, Grant | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, NJ : Capstone Pub., c2007Other title: Effective selling for the small business owner.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Pathways less travelled to value creation [electronic resource] : interaction, dialogue and knowledge generation / guest editor, David Ballantyne.

by Ballantyne, David | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Making the client connection [electronic resource] : maximizing the power of your personality, presentations, and presence / Gary DeMoss and Mitch Anthony.

by DeMoss, Gary | Anthony, Mitch | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Proactive selling [electronic resource] : control the process, win the sale / William "Skip" Miller.

by Miller, William, 1955- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : AMACOM, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Join the conversation [electronic resource] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.

by Jaffe, Joseph, 1970- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Relationship marketing Exploring relational strategies in marketing John Egan

by Egan , John.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2008Availability: Items available for reference: IUKL Library [Call number: HF5415 Ega] (1).
Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

by Gibbs, Richard, 1955- | Humphries, Andrew, 1949- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Strategic alliances and marketing partnerships.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

by Gibbs, Richard, 1955- | Humphries, Andrew, 1949- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Strategic alliances and marketing partnerships.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith ; foreword by Guy Kawasaki.

by Smith, Mari, 1966- [author.] | Kawasaki, Guy [author of introduction, etc.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2011Copyright date: �2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The Library's homepage is at http://library.iukl.edu.my/.