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Results of search for 'su:"Communication in marketing."'

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		Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by Percy, Larry \| Elliott, Richard H. Edition: fourth edition Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: IUKL Library [Call number: HF5438.5 Per] (1). Items available for reference: IUKL Library [Call number: HF5438.5 Per] (1). Lists: 20190307 MQA CFGS Foundation in Arts (FIA) , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20190509 MQA FBIHS Diploma in Corporate Communication , 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce . Place hold Log in to add tags. Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: tenth edition Publisher: New York, NY : McGraw-Hill Education, 2015Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1). Lists: 20190307 MQA CFGS Foundation in Arts (FIA) , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20190509 MQA FBIHS Diploma in Corporate Communication , 20190513 MQA FBIHS Bachelor of Business Administration (Hons) , 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance , 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20201221 MQA FBIHS MQA FBIHS Diploma in Corporate Communication , 20210617 MQA CFGS Foundation in Arts . Place hold Add to cart (remove)
		Playing to win : sports, video games, and the culture of play / edited by Robert Alan Brookey and Thomas P. Oates. by Brookey, Robert Alan, 1959- [editor.] \| Oates, Thomas Patrick [editor.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Bloomington : Indiana University Press, [2015]Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		A multidisciplinary approach to service encounters / edited by Mar�ia de la O. Hern�andez-L�opez, Lucia Fernandez-Amaya. by De la O Hernandez-Lopez, Maria [editor.] \| Fern�andez-Amaya, Lucia [editor.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Leiden, The Netherlands : Koninklijke Brill, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Personalized digital advertising : how data and technology are transforming how we market / Diaz Nesamoney. by Nesamoney, Diaz. Material type: Article; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : Pearson, 2015Availability: Items available for loan: IUKL Library [Call number: HF5823 Nes] (1). Items available for reference: IUKL Library [Call number: HF5823 Nes] (1). Lists: 20190307 MQA CFGS Foundation in Arts (FIA) , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20210617 MQA CFGS Foundation in Arts . Place hold Add to cart (remove)
		No cover image available Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley. by Kahle, Lynn R \| Riley, Chris, 1958- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Williams, Jerome D, 1947- [editor.] \| Lee, Wei-Na, 1957- [editor.] \| Haugtvedt, Curtis P, 1958- [editor.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Mahwah, New Jersey : Lawrence Erlbaum, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] \| Hays, Catharine, 1958- [author.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Advocacy [electronic resource] : championing ideas & influencing others / John A. Daly. by Daly, John A. (John Augustine), 1952- \| ProQuest (Firm). Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: New Haven : Yale University Press, c2011Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by Percy, Larry [author] \| Elliott, Richard H [author]. Edition: Fifth EditionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford, United Kingdom : Oxford University Press, [2016]Availability: Items available for loan: IUKL Library [Call number: HF5438.5 Per] (1). Items available for reference: IUKL Library [Call number: HF5438.5 Per] (1). Lists: 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20190509 MQA FBIHS Diploma in Corporate Communication , 20190513 MQA FBIHS Bachelor of Business Administration (Hons) , 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce , 20190513 MQA FBIHS Diploma in Business Administration , 20201207 MQA FBIHS Bachelor of Science (Hons.) in Economics and Finance , 20201209 MQA FBIHS Bachelor of Science (Hons.) in Logistics and Supply Chain Management , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20201221 MQA FBIHS MQA FBIHS Diploma in Corporate Communication , 20210617 MQA CFGS Foundation in Arts . Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Eugene) [author] \| George E. Belch [author]. Edition: 11th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education , 2018Availability: Items available for loan: IUKL Library [Call number: HF5823 Bel] (1). Items available for reference: IUKL Library [Call number: HF5823 Bel] (1). Lists: 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20190509 MQA FBIHS Diploma in Corporate Communication , 20190513 MQA FBIHS Bachelor of Business Administration (Hons) , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication , 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication , 20201221 MQA FBIHS MQA FBIHS Diploma in Corporate Communication , 20210617 MQA CFGS Foundation in Arts . Place hold Add to cart (remove)
		Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi. by Mizrahi, Janet. Edition: 1st ed.Material type: Book; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available High performance marketing [electronic resource] : bringing method to the madness of marketing / Naras Eechambadi. by Eechambadi, Naras \| ProQuest (Firm). Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., 2005Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Beyond sizzle : the next evolution of branding / Mona Amodeo. by Amodeo, Mona [author.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Palmyra, VA : Maven House, [2018]Copyright date: �2018Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Marketingov�a komunikace a public relations : V�yklad pojmu a teorie oboru / Jan Halada (ed.). by Halada, Jan [editor.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: [Prague, Czech Republic] : Karolinum, 2015Copyright date: �2015Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. by Kahle, Lynn R \| Close, Angeline \| ProQuest (Firm). Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: New York : Psychology Press, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Technology mediated service encounters / edited by Pilar Garc�es-Conejos Blitvich, Luc�ia Fern�andez-Amaya, Mar�ia de la O Hern�andez-L�opez. by Garc�es-Conejos Blitvich, Pilar, 1960- [editor.] \| Fern�andez-Amaya, Lucia [editor.] \| De la O Hernandez-Lopez, Maria [editor.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2019Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)

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